© 2011 – Routledge
740 pages
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:
Section 1: The Events Context 1. An Overview of the Events Field 2. Perspectives on Events 3. Event Impacts and Legacies 4. Event Tourism Planning 5. Sustainable Development and Events Section 2: Planning 6. The Strategic Planning Function 7. Conceptualising the Event 8. Project Management for Events 9. Financial Management and Events 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Staging Events 15. Logistics 16. Legal Issues of Event Management 17. Risk Management 18. Evaluation and Research
The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure related tourism. With increased regulation and the growth of government and corporate involvement in events, the environment has become much more complex. Event managers are now required to identify and service a wide range of stakeholders and to balance their needs and objectives. Though mainly operating at national levels, there has been significant growth of academic provision to meet the needs of events and related industries and the organisations that comprise them. The English speaking nations, together with key Northern European countries, have developed programmes of study leading to the award of diploma, undergraduate and post-graduate awards. These courses focus on providing education and training for future event professionals, and cover areas such as event planning and management, marketing, finance, human resource management and operations. Modules in events management are also included in many tourism, leisure, recreation and hospitality qualifications in universities and colleges.
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