Events Management
An Introduction
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Events Management: An Introduction
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Book Description
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
• New and updated content on developments in technology, risk management and event volunteering.
• New and updated case studies that include emerging economies.
• New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years’ experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Table of Contents
Endorsements
List of images
List of figures
List of tables
List of case studies
Acknowledgements
Guided Tour
- Introduction to events management
- Introduction to the second edition
- Aims of the second edition
- What is an event?
- Events Management Challenges
- Events, human history and culture
- The events "business"
- Role of Events’ Managers
- Events profession and education
- About this book
- Summary
Industry Voice
Further reading
2 Managing event projects
2.1 Aims
2.2 Introduction
2.3 Events as projects
2.4 Project management perspectives
2.5 Event project definition, organisation and framework
2.6 Project parameters
2.7 Stakeholder requirements and needs
2.8 The project objective statement
2.9 Project planning
2.10 Project optimisation
2.11 Project evaluation and review techniques
2.12 Project crashing
2.13 Project risk management
2.14 Project cost breakdown structures
2.15 Project implementation
2.16 Project shut-down
2.17 The required competences of an event project leader
Industry voice
2.19 Summary
Further reading
3 Event design and production
3.1 Aims
3.2 Introduction
3.3 Recent Developments
3.4 Events as designed experiences
3.5 Concept and theme
3.6 Understanding Event Experiences
3.7 Event staging and logistics
Industry Voice
3.8 Summary
Further Reading
4 Event operations
4.1 Aims
4.2 Introduction
4.3 The legal environment
4.4 Insurance
4.5 Regulations, licences and permits
4.6 Events contracts
4.7 Event logistics
Industry voice
4.8 Summary
Further reading
5 Managing the event human resource
5.1 Aims
5.2 Introduction
5.3 The event human resource challenge
5.4 Finding the right people
5.5 The challenges in practice to the events industry
5.6 Formulating and conducting event induction and acculturation
5.7 Developing effective communication with event workers
5.8 Event employee learning and development
5.9 Motivating, maximising performance and retaining employees
5.10 Remunerating staff
Industry voice
5.11 Summary
Further reading
6 Event finance
Robert Wilson, Sheffield Hallam University, UK
- Aims
- Introduction
- Financial Terminology
- Financial Planning and Control
- Users of Event Finance Information
- Budgeting and Events
- Budgeting as a logically sequenced planning process
- Common methods of budgeting
- Applying budgeting to worked examples
- Comparing actual and budgeted performance
- Summary
Further reading
7 Event marketing
7.1 Aims
7.2 Introduction
7.3 Event marketing planning
7.4 Event sponsorship
Industry voice
7.5 Summary
Further reading
8 Event health, safety and risk management
8.1 Aims
8.2 Introduction
8.3 Health and safety legislation
8.4 Health and safety management
8.5 Risk management
8.6 Risk assessment
8.7 Specific event risks
Industry voice
8.8 Summary
Further reading
9 Sporting events
9.1 Aims
9.2 Introduction
9.3 Overview of the sports industry
9.4 Managing the sporting event: managing participants
9.5 Sporting events marketing
Industry voice
9.6 Summary
Further reading
10 Mega-events
10.1 Aims
10.2 Introduction
10.3 Defining mega-events
10.4 Mega-event periods
10.5 Mega-event tourism
Industry voice
10.6 Summary
Further reading
11 Events in the public and third sectors
11.1 Aims
11.2 Introduction
11.3 The public sector
11.4 Events in the public sector
11.5 The third sector
11.6 Events in the third sector
11.7 Other not-for-profit events
Industry voice
11.8 Summary
Further reading
12 Corporate events
12.1 Aims
12.2 Introduction
12.3 Categorisation
12.4 Key logistical issues for corporate events
12.5 The corporate event customer
12.6 Corporate event evaluation
Industry voice
12.7 Summary
Further reading
13 Cultural events and festivals
13.1 Aims
13.2 Introduction
13.3 Cultural events
13.4 Festivals
13.5 Types of cultural events and festivals
13.6 Programming cultural events and festivals
13.7 Marketing cultural events and festivals
13.8 The public role of cultural events and festivals
Industry voice
13.9 Summary
Further reading
14 Event impacts, sustainability and legacy
14.1 Aims
14.2 Introduction
14.3 Event impacts
14.4 Measuring impacts and evaluating events
14.5 Event sustainability
14.6 Event legacies
14.7 Events and the new economics
Industry voice
14.8 Summary
Further reading
15 Events and the media
15.1 Aims
15.2 Introduction
15.3 What is the media?
15.4 The role of the media in events management
15.5 The media and links to stakeholders
15.6 Media management
15.7 The impact of media coverage on events
15.8 Crisis management for event managers
Industry voice
15.9 Summary
Further reading
References
Index
Author(s)
Biography
Charles Bladen is Senior Lecturer in Marketing and Events Management at GSM London, UK.
James Kennell is Principal Lecturer and Programme Leader for Events, Tourism and Hospitality in the Department of Marketing, Events and Tourism at the University of Greenwich, UK.
Emma Abson is Senior Lecturer on the Events Management courses at Sheffield Hallam University, UK.
Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
Reviews
"The second edition of Events Management represents a step forward in recognising events as professional projects and will aid the continuing professionalisation of the events industry. The new edition has been well updated with event case studies which are truly international and which will enhance a student's ability to make the connection between theory and practice / real world learning."
Allan Jepson, University of Hertfordshire, UK
"The updated edition of Events Management: An Introduction continues to be a comprehensive and accessible textbook. The second edition covers the principals of events management plus key industry trends and developments in technology, the role of emerging economies and the importance of strategic event evaluation. The book retains all the key features of the original with updated case studies, making this the go-to study companion for event management students."
Emma Nolan, University of Chichester, UK
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