Export: A Practical Guide, 1st Edition (Paperback) book cover

Export

A Practical Guide, 1st Edition

By Harlaar Marlies, de Leeuw Otto

Routledge

204 pages

Purchasing Options:$ = USD
Paperback: 9789001580025
pub: 2005-07-01
SAVE ~$10.39
$51.95
$41.56
x
Hardback: 9781138178380
pub: 2016-12-05
SAVE ~$36.00
$180.00
$144.00
x

FREE Standard Shipping!

Description

The majority of small and entrepreneurial businesses will reach a point where they will have to face the decision of to whether to "go to export". This book enlightens a practical path to a successful export.

This practice-oriented edition explains the basic criteria surrounding the export decision, including exploring the most appropriate country selection and learning how to construct a simple export plan.

Export is particularly useful for executive education and for those students who intend to run and/or manage their own companies.

About the Authors

Marlies Harlaar is a teacher in marketing, management, personal development and curriculum development, as well as coordinator of Business & Technology at the Hogeschool InHolland in Alkmaar, the Netherlands. She has extensive experience as a coach in product management in both the Netherlands and overseas.

Otto de Leeuw teaches in the Economics and Management Faculty of the Hogeschool, Utrecht, the Netherlands. He has wide experience as an international business consultant, advising companies on sales, marketing and logistics in Canada, USA, England and France.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS035000
BUSINESS & ECONOMICS / International / General