1st Edition

Firm Internationalization Intangible Resources and Development

Edited By Sophie Nivoix, Christian Marcon Copyright 2024
    270 Pages 14 B/W Illustrations
    by Routledge

    In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

    The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough attention, hence not sufficiently investigated, or not yet been researched at all. It refers to a broad variety of issues, including theoretical and empirical aspects of the role of intangible assets in firm internationalization. These include the reticular resources implemented by international management, methods of mobilizing cultural resources internationally, as well as the specifics of small and medium-sized enterprises in various country contexts, particularly in emerging economies.

    Firm Internationalization: Mobilization of Intangible Resources will be valuable reading for scholars, researchers, and academics in the fields of international business and strategic management in particular.


    Sophie Nivoix and Christian Marcon

    Part 1: Network resources for internationalization

    1. The choice of entry modalityan approach based on the concept of proximity

    Romain Weigel

    2. Local practice of a business network for a foreign investor: the case of an Algerian business network

    Nawal Daffeur and Christian Marcon

    3. Valorization of the expertise of an Agricultural Technical Institute on the international stage: opportunities and managerial innovation

    Anne Rollet

    4. Crowdfunding potential: a two-country study of awareness and intention toward crowdfunding

    Yousra Abdelwahed, Hanane Elzeiny and Johannes Schaaper

    5. Acculturation inside partnerships in the Russian car industry

    Vincent Montenero and Philippe Very

    Part 2: The mobilization of cultural resources internationally

    6. Digital serious games for training and research on soft skills in international management

    Hamza Asshidi, Anne Bartel-Radic and Danielle Taylor

    7. Proficiency in the International Language of Management as a discursive identity resource

    Josiane Martin-O'Brien

    8. Managing cultural integration in a Franco-German acquisition

    Ulrike Mayrhofer and Silvia Didier

    9. Cultural diversity and social innovation in non-profit organizations

    Hana Abdo

    Part 3: The resources of SMEs in emerging countries facing the international market

    10. The internationalization of SMEs in a transition economy

    Issam Mejri and Philippe Very

    11. Anticipation capacity of SMEs and transgenerational entrepreneurship: the case of family SMEs in Alexandria

    Alaa Gamie and Fabrice Roubelat

    12. Fair trade certification between the international and territorial: management or creation of paradoxes? The case of women's argan oil cooperatives in Morocco

    Lahcen Benbihi and Anne Marchais-Roubelat


    Sophie Nivoix and Christian Marcon


    Sophie Nivoix is Professor of Management Sciences at the University of Poitiers, France, and a member of the CEREGE laboratory. She has been treasurer of Atlas-AFMI (Association Francophone de Management International) since 2008 and was responsible for the Master’s degree in Law and Marketing at the Faculty of Law and Social Sciences at Poitiers from 2004 to 2020.

    Christian Marcon is Professor of Information and Communication Sciences at the Institute of Business Administration (IAE) of the University of Poitiers, France, and a member of the CEREGE laboratory, where he leads the International Strategic Intelligence axis. He is in charge of the Master’s in Economic Intelligence at Poitiers. His work mainly focuses on the strategies of actors organized in networks and, in particular, is directly related to the fi eld of economic intelligence.