Ford and the Global Strategies of Multinationals: The North American Auto Industry, 1st Edition (Hardback) book cover

Ford and the Global Strategies of Multinationals

The North American Auto Industry, 1st Edition

By Maria Isabel Studer Noguez


384 pages

Purchasing Options:$ = USD
Hardback: 9780415205795
pub: 2001-10-25
eBook (VitalSource) : 9780203165362
pub: 2003-08-27
from $28.98

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Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.

This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

Table of Contents

1. Introduction

2. Ford Motor Company's Multi-Domestic Strategy

3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development

4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization

5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options

6. Ford's Survival Strategy

7. Ford's Global Strategy

8. Successful Bargaining in a Situation of Increasing Interdependence

9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests

10. A North American System of Production

11. Conclusion

About the Series

Routledge Studies in International Business and the World Economy

As ever-increasing proportion of the world's business takes place across national borders, the need to understand the motive forces behind international business becomes greater. Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Economics / General