Forty Years an Advertising Agent: 1865-1905, 1st Edition (Hardback) book cover

Forty Years an Advertising Agent

1865-1905, 1st Edition

By George Presbury Rowell

Routledge

506 pages

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Hardback: 9780367111519
pub: 2019-06-05
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Description

Originally published in 1985, the 52 papers that make up Forty Years an Advertising Agent set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way; interesting and inspiring, the papers are an education to any beginner in advertising. The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

Table of Contents

1. First Paper. 2. Second Paper. 3. Third Paper. 4. Fourth Paper. 5. Fifth Paper. 6. Sixth Paper. 7. Seventh Paper. 8. Eighth Paper. 9. Ninth Paper. 10. Tenth Paper. 11. Eleventh Paper. 12. Twelfth Paper. 13. Thirteenth Paper. 14. Fourteenth Paper. 15. Fifteenth Paper. 16. Sixteenth Paper. 17. Seventeenth Paper. 18. Eighteenth Paper. 19. Nineteeth Paper. 20. Twentieth Paper. 21. Twenty-First Paper. 22. Twenty-Second Paper. 23. Twenty-Third Paper. 24. Twenty-Fourth Paper. 25. Twenty-Fifth Paper. 26. Twenty-Sixth Paper. 27. Twenty-Seventh Paper. 28. Twenty-Eighth Paper. 29. Twenty-Ninth Paper. 30. Thirtieth Paper. 31. Thirty-First Paper. 32. Thirty-Second Paper. 33. Thirty-Third Paper. 34. Thirty-Fourth Paper. 35. Thirty-Fifth Paper. 36. Thirty-Sixth Paper. 37. Thirty-Seventh Paper. 38. Thirty-Eighth Paper. 39. Thirty-Ninth Paper. 40. Fortieth Paper. 41. Forty-First Paper. 42. Forty-Second Paper. 43. Forty-Third Paper. 44. Forty-Fourth Paper. 45. Forty-Fifth Paper. 46. Forty-Sixth Paper. 47. Forty-Seventh Paper. 48. Forty-Eighth Paper. 49. Forty-Ninth Paper. 50. Fiftieth Paper. 51. Fifty-First Paper. 52. Fifty-Second Paper.

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Subject Categories

BISAC Subject Codes/Headings:
SOC052000
SOCIAL SCIENCE / Media Studies