A tribute to Robert S. Wyer, Jr.'s remarkable contributions to social psychology, Foundations of Social Cognition offers a compelling analysis of the underlying processes that have long been the focus of Bob Wyer's own research, including attention, perception, inference, and memory. Leading scholars provide an in-depth analysis of these processes as they pertain to one or more substantive areas, including attitudes, construct accessibility, impressions of persons and groups, the interplay between affect and cognition, motivated reasoning, and stereotypes. Each chapter reviews and synthesizes past scholarship with the assessment of current understanding and cutting-edge trends and issues.
A "must have" for scholars, researchers, and advanced students in the fields of social and cognitive psychology, as well as those in related fields such as consumer, organizational, and political psychology, neuroscience, marketing, advertising, and communication.
"Any reader of this book cannot help but become aware of the great debt the field of social cognition owes to one Robert S. Wyer, Jr.... a coherent, integrated, and comprehensive treatment of contemporary social cognition research; its chapters written by leading scholars with scholarship, historical sweep, and flair. If someone asks you 'What is social cognition?' hand her this book."
—John A. Bargh, Ph.D.
New York University
"...represents cutting edge social cognition at the beginning of the new millennium."
—Reid Hastie, Ph.D.
University of Chicago