From the Peaceable to the Barbaric: Thorstein Veblen and the Charro Cowboy, 1st Edition (Hardback) book cover

From the Peaceable to the Barbaric

Thorstein Veblen and the Charro Cowboy, 1st Edition

By Beatriz Aldana Marquez

Routledge

138 pages

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Hardback: 9781138498273
pub: 2019-02-26
$140.00
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Description

This book applies Thorstein Veblen’s cultural theory to a qualitative study of the charro cowboy culture and community in Mexico. Drawing on Veblen’s arguments regarding cultural lag, the peaceable and the barbaric, predatory culture, vested interest, and pecuniary interest, it examines the comportment, clothing, mannerisms, and adherence to the norms that are unique to this subculture, while considering the cultural changes within race, class, and gender dynamics of this community in relation to mainstream Mexico. With close attention to the impact of business principles and standardization on the charro, leading to changes in practices and social interactions, the author considers generational differences and the tensions that exist between newer and older charros as a result of the developing emphasis on business. A close study of the nature of cultural adaptability and the persistence of inequality regardless of mainstream illusions of equality, this volume sheds new light on our understanding of what culture is rather than what culture does, while reintroducing the neglected ethnographic streak in Veblen’s work as an important methodological and theoretical tool in the interpretation of culture.

Table of Contents

1. Introduction

2. The Influence of Business Principles

3. The Modern Charro Cowboy Ambition and Fantasy

4. The Ranking of Charro Cowboy Women

5. Beautiful Women on Horses

6. Conclusions

About the Author

Beatriz Aldana Marquez is Assistant Professor in the Department of Sociology at Texas State University.

About the Series

Classical and Contemporary Social Theory

Classical and Contemporary Social Theory
Classical and Contemporary Social Theory publishes rigorous scholarly work that re-discovers the relevance of social theory for contemporary times, demonstrating the enduring importance of theory for modern social issues. The series covers social theory in a broad sense, inviting contributions on both 'classical' and modern theory, thus encompassing sociology, without being confined to a single discipline. As such, work from across the social sciences is welcome, provided that volumes address the social context of particular issues, subjects, or figures and offer new understandings of social reality and the contribution of a theorist or school to our understanding of it. The series considers significant new appraisals of established thinkers or schools, comparative works or contributions that discuss a particular social issue or phenomenon in relation to the work of specific theorists or theoretical approaches. Contributions are welcome that assess broad strands of thought within certain schools or across the work of a number of thinkers, but always with an eye toward contributing to contemporary understandings of social issues and contexts.

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Subject Categories

BISAC Subject Codes/Headings:
SOC000000
SOCIAL SCIENCE / General
SOC026000
SOCIAL SCIENCE / Sociology / General