We live in unprecedented times. Climate change and ecosystem collapse are altering our world beyond recognition, and a growing global population is exacerbating the pressure on the resources that power our economies. How should the private sector respond to the new risks and uncertainties of our Crowded Planet?
Frugal Valuecontests the notion that companies can rise to the great challenges of our time by adopting so-called 'sustainable business' practices. Instead, the acute ecological crisis requires an all-round rethink of what business does, and how it does it. This book explores what business responsibility looks like today, and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.
Frugal Valueprovides practitioners and scholars with the perspective and tools they need to design companies that help drive the socio-economic changes so urgently required for a sustainable and just world.
Table of Contents
Introduction: The Failure of Sustainable Business
The Crowded Planet
Chapter 1: The Economy-in-Planet
Chapter 2: The Transition to the Economy-in-Planet
Part 1: Products and Services
Chapter 3: The Purpose and Design of Products
Chapter 4: Properties of Efficient and Sufficient Products
Part 2: Activities and Business Models
Chapter 5: Product Stewardship
Chapter 6: Product Access
Part 3: Operations and Supply Chains
Chapter 7: The Case for Proximity and Appropriate Scale
Chapter 8: The Case for Worker-Centeredness
Part 4: Ownership Structure, Financing and Legal Form
Chapter 9: The Problem with Shareholdership in the Legacy Economy
Chapter 10: Ownership by Workers, Beneficiaries and Investors
Part 5: The Purpose, Scope and Limits of Business
Chapter 11: Profit, Financial and Worthwhile
Chapter 12: Lifestyle Creation, Through Business or Otherwise
Conclusion: What Would it Take to Make Frugal Value Possible?
Carina Millstone is a UK-based sustainability professional and campaigner. She founded The Orchard Project and currently serves as the Executive Director of Feedback Global.