This edited volume examines the American influence on West German and Japanese industry from the 1950s to the 1970s, providing a valuable contribution to the debate on 'Americanization' from a historical and comparative perspective. Individual contributions provide an in-depth analysis of the adoption and modification of management and technological issues from the US in West Germany and Japan at the micro-economic level.
Akira Kudo is Professor at the Institute of Social Science, University of Tokyo. His interests cover modern German economic and business history and business and economic relations between Japan and Germany in the nineteenth and twentieth centuries. He is the author of Japanese-German Business Relations (1998). Matthias Kipping is Associate Professor at Universitat Pompeu Fabra in Barcelona. He also teaches at the University of Reading. He has written and published extensively on the evolution of management consultancy and business education and on the American influence on European Business. Harm G. Schröter teaches at the University of Bergen in Norway. His main field of research is European economic history from 1850 to the present day, including the level of firms (eg multinational enterprise, innovation) and countries (eg state-industry realations).
'The three editors of this volume ... [contribute] ... extensively to the debate, utilizing their extensive research experience to illuminate the issues effectively and imaginatively.' - Economic History Society
'A highly useful collection of essays that have undoubtedly extended our understanding of an issue that will continue to generte debate among academics, managers, and policy-makers.' - Economic History Society