Getting it Right
Avoiding the High Cost of Wrong Decisions
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In the rush to make decisions, many business professionals overlook an invaluable resource... one that could mean the difference between overwhelming success and outrageous failure.
Readily available information is becoming the key factor behind better decision-making-especially as businesses prepare for the 21st century.
Getting it Right: Avoiding the High Cost of Wrong Decisions is the first book to link information and decision making as a single powerful tool. Drawn from Deborah C. Sawyer's 20+ years of research to support business decisions, she now invites readers to consider and learn decision-making strategies once known only to a few professionals.
Going behind the scenes, Sawyer leads you through a review of recent and past business decisions. Some were disasters-others were triumphs. In each case, Sawyer can show you where information would have prevented catastrophe-and how it ensured success.
Also noting the many situations that keep recurring in business and industry today, Getting it Right: Avoiding the High Cost of Wrong Decisions emphasizes that today's actions are tomorrow's consequences. Sawyer explains how information currently being ignored or excluded from decision-making will have a negative impact over the next 10 to 25 years.
Fortunately, Sawyer knows when a simple infusion of the right information can save companies a bundle. Let her experiences and observations empower you to build the same abilities-and make better decisions for now and the future!
Table of Contents
Introduction: Why Business Has to Improve the Quality of its Decisions
The Coming Crisis in Decision-Making
The Knowledge Economy: How the Importance of Decision Making Will Increase
Brains as Capital: One Half of the Equation
The Other Half: The Right Information at the Right Time
How Mistakes Occur: The Seven Deadly Sins of Decision-Making
We Already Have All the Answers
Asking the Wrong Questions
Old Demon Ego
Flying By the Seat of Your Pants Saves Money- Doesn't It?
All Aboard the Bandwagon: If it Works for Them, It'll Work for Us
Hear No Evil
Hurry Up and Wait: No Decision Can be the Same as a Bad Decision
Information: The Key to Better Decisions
Just What do We Mean by "Information?" And Where and How do We Find It?
How Do You Get Started? How do You Know When You Have Enough Information?
What to Do When You Don't Have Enough
How to Evaluate What You Have
Case by Case: The Anatomy of Everyday Business Decisions
Should We Buy This Company?
Or Shall We Sell a Division?
Is This a Market to Enter?
Should We Stay or Should We Go? Market Exits Need Research, Too
Me-Too Buying Sprees: What Do We Really Need?
Who Should We Sell To: And What Can We Do About "The Ones That Got Away?"
Diversify or Die? Or is There a Third Option?
Who Do We Compete Against? And Can We Compete Against Them?
But Will They Buy? Decisions About New Product Launches
Protecting Your Career With the Right Decisions
Better Information Equals Better Decisions
Do Your Homework-Then Act
He or She Who Hesitates-Too Much-Loses Their Job
Can You Ever Safely Make a Decision With Little or No Information?
Conclusion-Excellence in Decision- Making-The 21st Century Imperative
"...This is a book to get to your decision-makers, and particularly to some of those non-decision makers!"-John McGonagle, SCIP member