Global Alliances in Tourism and Hospitality Management: 1st Edition (e-Book) book cover

Global Alliances in Tourism and Hospitality Management

1st Edition

By Dimitrios Buhalis, John Crotts

Routledge

178 pages

Purchasing Options:$ = USD
Paperback: 9780789008183
pub: 2000-03-01
$72.95
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Hardback: 9780789007834
pub: 2000-03-28
Currently out of stock
$205.00
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eBook (VitalSource) : 9780429238154
pub: 2000-03-28
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Description

Target your business strategies to fit specific tourist cultures!

Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben

Subject Categories

BISAC Subject Codes/Headings:
BUS035000
BUSINESS & ECONOMICS / International / General
BUS043030
BUSINESS & ECONOMICS / International / Marketing
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism