Global Markets and Global Impact of Sports: SportsWorld, 1st Edition (Hardback) book cover

Global Markets and Global Impact of Sports

SportsWorld, 1st Edition

Edited by John Nauright, Sarah Zipp


174 pages

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Hardback: 9781138318441
pub: 2018-09-18

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This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates.

The chapters in this book were originally published in special issues in Sport in Society.

Table of Contents

Introduction - The twenty-first-century SportsWorld: global markets and global impact John Nauright and Steven Pope

1. Contested epistemology: theory and method of international sport studies Mark Falcous and Douglas Booth

2. Revisiting Gustave Le Bon’s crowd theory in light of present-day critique Rasmus Beedholm Laursen and Verner Møller

3. The new sporting Cold War: implications of the Russian doping allegations for international relations and sport Sergey Altukhov and John Nauright

4. Origin, diffusion and development of polo: an East to West cultural flow Charles Parrish

5. Political economy and judo: the globalization of a traditional Japanese sport Yuko Ueda

6. Leveraging participation in Olympic sports: a call for experiential qualitative case study research Simon Barrick, Heather L. Mair and Luke R. Potwarka

7. Boosting ice hockey in China: political economy, mega-events and community Hongxin Li and John Nauright

8. An analysis of Glasgow’s decision to bid for the 2014 Commonwealth Games Paul Salisbury

9. Platform politics: sport events and the affordances of digital and social media David McGillivray

10. NBC’s televised media portrayal of female athletes in the 2016 Rio Summer Olympic Games: a critical feminist view Christina Villalon and Karen Weiller-Abels

11. A destination development by building a brand image and sport event tourism: a case of Sport City USA Young Hoon Kim, Hongxin Li and John Nauright

12. Sport for development with ‘at risk’ girls in St. Lucia Sarah Zipp

About the Editors

John Nauright is Chair and Professor in the Department of Kinesiology, Health Promotion and Recreation at the University of North Texas, Denton, USA. He has published numerous and award-winning works on sport in global society.

Sarah Zipp is a Lecturer in Sports Studies in the Faculty of Health Science and Sport at the University of Stirling, UK. Her work focuses on gender and development in sport.

About the Series

Sport in the Global Society – Contemporary Perspectives

The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.

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Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Sociology of Sports