Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.
At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.
'Concise and absorbing, Global Media Discourse is an indispensable resource for all media and communication students, and professionals, and anyone interested in the impact of globalisation on media discourse and communication. It offers a dynamic synthesis of new research on globalisation, new trends in global media communication, and influential linguistic and visual discourses favoured by transnational media conglomerates to assert power and shape global consciousness and politics.Every section is a powerful blend of resOverall, Machin and Van Leeuwen impress with their succinct and fluent style and the quality of content which together make Global Media Discourse a highly recommended reading.' - Escalate