Global Media and Public Diplomacy in Sino-Western Relations: 1st Edition (Hardback) book cover

Global Media and Public Diplomacy in Sino-Western Relations

1st Edition

Edited by Jia Gao, Catherine Ingram, Pookong Kee


204 pages

Purchasing Options:$ = USD
Hardback: 9781472443984
pub: 2016-08-02
SAVE ~$32.00
eBook (VitalSource) : 9781315584904
pub: 2016-07-22
from $28.98

FREE Standard Shipping!


Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined.

This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives.

This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.

Table of Contents

1. Transforming Sino-Western Relations through Global Media and Public Diplomacy

[Jia Gao, Catherine Ingram and Pookong Kee]

2. China’s Soft Power: A Mid-Term Assessment

[Gary Rawnsley]

3. Towards Increased Diversification and Sophistication: Trends and Issues in China’s Public Diplomacy

[Juyan Zhang]

4. Exercising Public Diplomacy in Domestic Dispute: The Frames of Cross-Strait Relations by the Taiwan Affairs Office during the Chen Shui-bian Administration

[Sow Keat Tok andTianru Guan]

5. Foreign Capital in the Chinese Media Market after Joining the World Trade Organisation: Co-produced Films in Public Diplomacy and Investment Polices

[Claire Seungeun Lee]

6. The Impact of China’s Foreign Policy on War Reporting

[Shixin Ivy Zhang]

7. Chinese State-Owned Media Going Abroad: A Case Study of Australia

[Peter Cai]

8. When a Rising Giant Tries to Smile: Explaining the Quixotic Quest of China’s Media Diplomacy in Australia and Beyond

[Yi Wang]

9. Conservative Popular Journalism, Public Diplomacy, and the Search for an Alternative Chinese Modernity: Revisiting the Global Times

[Chengju Huang]

10. In the Name of the Nation: The Development of China’s International Propaganda from the Late-Qing to the End of World War II

[Shuge Wei]

11. Communication and Understanding: A Chinese Perspective on Information Flows in a Converged World

[Jianguo Deng and Shaode Qin]

About the Editors


Jia Gao

Melbourne, Victoria, Australia

Learn more about Jia Gao >>

Jia Gao is an Associate Professor of the Asia Institute, and concurrently Assistant Dean (China) at the Faculty of Arts, at the University of Melbourne, Australia.

Catherine Ingram is a Postdoctoral Fellow at the University of Sydney, Australia.

Pookong Kee is Professor and Director of the Asia Institute at the University of Melbourne, Australia.

About the Series

Rethinking Asia and International Relations

Rethinking Asia and International Relations
This series provides thoughtful consideration both of the growing prominence of Asian actors on the global stage and the changes in the study and practice of world affairs that they provoke. It offers a comprehensive parallel assessment of the full spectrum of Asian states, organisations, and regions and their impact on the dynamics of global politics. The series encourages conversation on: ¢ What rules, norms, and strategic cultures are likely to dominate international life in the 'Asian Century'; ¢ How will global problems be reframed and addressed by a 'rising Asia'; ¢ Which institutions, actors, and states are likely to provide leadership during such 'shifts to the East'; ¢ Whether there is something distinctly 'Asian' about the emerging patterns of global politics. Such comprehensive engagement not only offers a critical assessment of the actual and prospective roles of Asian actors, but rethinks the concepts, practices, and frameworks of analysis of world politics.

Learn more…

Subject Categories

BISAC Subject Codes/Headings: