Global Meets Digital : Global Strategy for Digital Businesses - Digital Strategy for Global Businesses book cover
1st Edition

Global Meets Digital
Global Strategy for Digital Businesses - Digital Strategy for Global Businesses

  • Available for pre-order on May 2, 2023. Item will ship after May 23, 2023
ISBN 9780367479077
May 23, 2023 Forthcoming by Productivity Press
192 Pages 31 B/W Illustrations

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USD $29.95

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Book Description

The confluence of global business and digital business, a shift long in the making, is now well underway. Of the important factors that account for this confluence, two in particular stand out: continuing advances in technology and innovation and the growing interconnectedness between the physical and digital worlds. These trends have major implications for corporate strategists.

In the global-digital world, products are of three kinds—physical, digital, and smart machines (products that are both physical and digital, and connected to the internet). The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses.

Aimed specifically at an executive/professional audience, Global Meets Digital derives its underpinnings from the actual practice of global and digital business. It is imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful (or unsuccessful) in their international and digital activities.

Multinational enterprises have existed for a very long time. So, why now? The context of business in the last several years has undergone significant change. 1) Growing interconnectedness between the physical and digital worlds; 2) accelerating growth of technologies, such as artificial intelligence (AI) and cloud computing, used not only by IT firms but increasingly by firms in practically all industries; 3) growing role of cross-border data flows versus international trade in goods –- a fact not often covered in books on strategy and international business; 4) emergence of millions of entrepreneurs and small and medium-sized businesses new to the global marketplace for goods and services; and 5) a changed political, economic, and social environment in many parts of the world including the U.S., several European countries, and Latin America -– all of which have important implications for business.

With several mini case studies and over 300 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts.

Table of Contents

PART ONE: The Context

  1. Global Meets Digital
  2. A global-digital world

    Old is new again

    Business in the 2020s:


    Technology on steroids

    Competition—a changing paradigm

  3. Paradox of Globalization
  4. Global business in August 1914

    When did globalization begin?

    What’s behind the growth of globalization?

    Multilateral institutions, governments, MNEs, ICTs

    Globalization today

    Reversal phenomena: Attitudes, innovation, FDI, outsourcing/offshoring

    Globalization today vs. in earlier eras

    The paradox

  5. Digital Business: Technology at Warp Speed
  6. Crossing the chasm

    Economics of digital products

    Technologies: AI, robotics, 3D printing, cloud, blockchain, and 5G

    Exponential characteristics of information technologies

    Digital disruption

    Value creation and value capture with technology

    PART TWO: Strategy

  7. Entering Foreign Markets
  8. Netflix goes abroad

    Foreign market selection

    The PRISM framework

    Industry structure

    Learning about foreign markets

    Entering foreign markets

    Exporting/importing, licensing, franchising, FDI, strategic alliances

  9. Global Strategy for Digital Businesses
  10. Digitization-digitalization-digital transformation

    Spotify – a case study

    How Spotify creates and captures value

    Spotify’s global strategy

    Peloton – a case study

    How Peloton creates and captures value

    Peloton’s global strategy

    Globalization-localization dilemma

    Global strategy for digital businesses

  11. Digital Business Models
  12. Business models vs. operating models

    Digital business models

    Direct selling, subscription, freemium, outcome-based, razor and blade, data monetization, platform, ecosystem

    Business models for professional services firms

  13. Digital Strategy for Global B2C Businesses
  14. Three kinds of businesses

    What is digital strategy

    Value creation – value capture

    Competition and competitive advantage in digital markets

    Digital strategy for global B2C businesses

    Nestlé – a case study

    Digital transformation at Nestlé

    Nestlé’s digital strategy

  15. Digital Strategy for Global B2B Businesses
  16. The four industrial revolutions; Industry 4.0

    How IoT (IIoT) changes manufacturing

    Advantages of the IIoT

    How KCMG benefits from the IIoT

    Value creation - value capture framework for IoT

    Bosch – a case study

    Digital transformation at Bosch

    Bosch Group’s digital strategy

  17. Reinventing Innovation
  18. InnoCentive reinvents innovation

    How innovation happens


    Invisible hand of market

    Visible hand of management

    How to innovate

    The Build|Buy|Ally framework

    Build: Innovation through internal development

    Buy: Innovation through M&A

    Ally: Innovation through alliances

    Open innovation

  19. Reimagining Business

Starbucks’ reinvention plan

The five megatrends

Strategizing for the new normal

Value creation and value capture


Competition’s new logic and logistics

Innovation’s new logistics

Disrupt/cannibalize yourself

The fourth industrial revolution

Disruptive business models


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Vinod Jain is an expert in global and digital strategy, Fulbright Scholar, award-winning professor, and author of an MBA textbook, Global Strategy, published by Routledge (New York and London, 2016). Vinod taught at the Rutgers Business School, Newark and New Brunswick, Nottingham University Business School China, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the Center for International Business Education and Research (CIBER) and Academic Director of Smith School’s Executive MBA program in China. He has been a visiting/term professor at Aalto University, Finland, Copenhagen Business School, Denmark, Hult International Business School Shanghai, China, Indian Institute of Management Bangalore, India, and Polish American Management Center at University of Lodz, Poland.

In the past, Vinod worked with British and American multinationals for many years, including Macmillan Publishers (Vice President), Molins (Manager Coordination), and Coca-Cola (Marketing Research Executive). He has conducted over a hundred executive and academic seminars in Bahrain, Brazil, Canada, China, Europe, India, and the United States, and has been active on many boards and professional and trade associations.

Not a techie, Vinod is fascinated by and has flirted with digital strategy and digital business ever since the dotcom days. (He registered his first internet domain in 1998). For instance, in April-May 2000, he conducted a six-Saturday, executive seminar on e-Business Strategy. The same year, he designed and chaired an All-Academy Symposium on "Business Models in the New Economy" at Academy of Management’s annual, international conference in Toronto, Canada. The symposium attracted over 200 participants and had presenters from several universities, including Alabama, INSEAD, Oregon, Rutgers, Wharton, and a think tank in Canada. Since then, he has presented talks and seminars on global and digital strategy and once ran a digital business for a few years. In March and May 2022, he was invited by the Academy of Management to offer a webinar on digital strategy for its members.

Vinod’s articles and opinion pieces have appeared in The Washington Post, The Baltimore Sun, Mensa Bulletin, Economic Times and Mint (India's #1 and #2 business dailies), and other media. He has been honored by the Governors of both Ohio and Maryland for his services to international and internationalizing businesses in their states. He is a member of the Academy of Management, Academy of International Business, Mensa, and a former Board member of TiE-DC, the Washington D.C. chapter of, one of the world’s largest associations of entrepreneurs and CEOs.

Vinod has a Ph.D. in Strategy and International Business from the University of Maryland, College Park, M.S. in Management from UCLA, and M.S. and B.S. (Hons.) in Statistics from the Indian Statistical Institute, Calcutta.

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