Global Strategies in Retailing: Asian and European Experiences, 1st Edition (e-Book) book cover

Global Strategies in Retailing

Asian and European Experiences, 1st Edition

Edited by John Dawson, Masao Mukoyama


254 pages | 50 B/W Illus.

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Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases.

The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored.

Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.

Table of Contents

Introduction 1. Recent Developments in Retail Internationalization (John Dawson and Masao Mukoyama) 2. Building International Strategy with Formats and Formulae (John Dawson and Masao Mukoyama) 3. Global Portfolio Strategy as a New Strategic Paradigm (Masao Mukoyama and John Dawson) 4. Nitori: From Local Furniture Store to Largest Home Furnishing Chain in Japan (Jung-Yim Baek) 5. President Chain Store Corporation: Globalization through Business Diversification (Masao Mukoyama) 6. Lotte Shopping: Transforming a Korean Retailer towards being Global (Sang-Chul Choi) 7. IKEA: The Making of a Global Giant (Ulf Johansson) 8. MUJI: The Evolution of a Local Private Label to a Global Retailer (Tatsuro Toba) 9. The Delhaize Group: Internationalizing the Supermarket on Three Continents (Steve Burt) 10. The Metro Group: Internationalizing the Cash and Carry Format (Steve Burt) 11. Future Directions of Retailer Internationalization (John Dawson and Masao Mukoyama)

About the Editors

John Dawson is Emeritus Professor at the Universities of Edinburgh and Stirling, both in the UK. He has been researching issues in international retailing over the last 20 years and has supervised a number of doctoral students in the area. His recent visiting positions include Visiting Researcher at the University of Valencia, Spain and Distinguished Professor at UMDS, Japan. He has been author or editor of over 20 books and is the founding co-editor of International Review of Retail, Distribution and Consumer Research

Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. He has published many papers on international retailing, including ‘Toward the Emergence of Pure Global’ (in Japanese), and is one of pioneers in international retailing research in Asia.

About the Series

Routledge Studies in International Business and the World Economy

As ever-increasing proportion of the world's business takes place across national borders, the need to understand the motive forces behind international business becomes greater. Transnationals are now, in many cases, as important as national governments in shaping trade flows and economic trends. As this series demonstrates, international business is not just the preserve of the largest companies, but impacts on all aspects of business and economic activity. This series is essential reading for policy makers as well as researchers in international business and applied international economics.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / International / Marketing
BUSINESS & ECONOMICS / Industries / Retailing