Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive and recover, the authors argue that a major shift is needed that embraces corporate culture, operational planning and the key role of communication in the information revolution. This innovative text meets this challenge head on. It includes informed insights into the implications for strategic planning, management and communications handling for companies facing serious issues and crisis situations in tomorrow’s corporate world.
With a wide-ranging review of the information and communications revolution, and a forecast of future parameters for planning and execution of crisis management, this book will be invaluable reading for all those involved in the strategic management of technology and corporate communications.
Table of Contents
Acknowledgements. Preface. Part 1: Shocks and The System 1. The Change 2. ‘Cobra Technology’ 3. The Future for Public Opinion – ‘An Imitation of Closeness’ 4. The Fragile Corporation Part 2: Organizing For Crisis 5. Descent into the Maelstrom 6. Learning Conversational Transparency 7. Devolution and Fission Conclusion Afterwords Bibliography Index
Simon Moore is Associate Professor at the IDCC Dept, Bentley College, Waltham, Massachusetts, USA.
Simon Moore specialises in international corporate communication, public affairs, issues management, risk communication and crisis preparedness.
Michael Seymour is International Director for Crisis & Issues Management, London.
An internationally experienced crisis manager and planner, Mike Seymour provides strategic and communications counsel to senior management teams as they face major issues and emergencies. Drawing upon his experience of leading multi-disciplined teams, he is a regular lecturer and media commentator in the crisis management and planning fields.
'It’s a must read for anyone who realises the critical importance and the power of corporate reputation and who understands how a mismanaged crisis can destroy that reputation.' - Martin Langford, MD, Kissmann Langford