Great Depression and the Middle Class : Experts, Collegiate Youth and Business Ideology, 1929-1941 book cover
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Great Depression and the Middle Class
Experts, Collegiate Youth and Business Ideology, 1929-1941





ISBN 9780415648134
Published September 10, 2012 by Routledge
216 Pages

 
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Book Description

Great Depression and the Middle Class: Experts, Collegiate Youth and Business Ideology, 1929-1941 explores how middle-class college students navigated the rocky terrain of Depression-era culture, job market, dating marketplace, prospective marriage prospects, and college campuses by using expert-penned advice and business ideology to make sense of their situation.

Table of Contents

1. Introduction  2. Why Are We Here? How Do We Sell it? Life on Campus, 1930-1934  3. Ritual, Tradition and Standardization, 1931-1935  4. Rating and Dating, 1935-1940  5. Romanticism and Fatalism: Compassionate Marriage and Its Discontents, 1935-1940.  Conclusion

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Author(s)

Biography

Mary C. McComb received her Ph.D. in American Studies from the George Washington University.