In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972.
Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain.
This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.
1. Introduction 2. History 3. Economic Profile 4. Political Profile 5. Cultural Profile 6. Conclusion
Since the second half of the 20th century, the significance of media corporate power has been increasing in different and complex ways around the world; the power of these companies in political, symbolic and economic terms has been a global issue and concern. In the 21st century, understanding media corporations is essential to understanding the political, economic and socio-cultural dimensions of our contemporary societies.
The Global Media Giants series continues the work that began in the series editors’ book Global Media Giants, providing detailed examinations of the largest and most powerful media corporations in the world.