Halal Tourism: 1st Edition (Paperback) book cover

Halal Tourism

1st Edition

By Mohamed Battour


224 pages

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Paperback: 9781138238701
pub: 2018-10-30
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pub: 2018-10-30
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Halal tourism is a fast growing industry. Hotels and resorts, airlines, and travel agents are now more interested than ever before in understanding and satisfying the needs of Halal tourists.

This is the first book to offer a theoretical concept of Halal tourism, taking into consideration Islamic law, the market, products and services offered, and the purpose and location of travel. The book draws on a range of international case studies and is divided into three parts to provide a comprehensive understanding on Halal tourism. Part I explores the demands of needs of the tourist, while Part II focuses on host supply of Halal tourism. It elaborates on Muslim friendly options designed to attract Muslim travellers. Part III seeks to help destination marketers understand Muslim tourist behaviour, and considers best practice marketing tools to promote Muslim friendly destinations. The book concludes with a consideration of the future of halal tourism.

Table of Contents

1. Halal tourism: what is next? 2. Muslim friendly destination 3. Muslim travel motivations 4. Halal tourism products and services 5. Technologies in halal tourism 6. Muslim friendly accommodations 7. Halal Food and beverage 8. Halal attractions and entertainments 9. Muslim tourist behavior and segmentation 10. Marketing and promoting Halal tourism 11. Economic and political impact of halal tourism 12. Exploring the future of Halal tourism

About the Author

Dr. Mohamed Battour is currently working as senior lecturer in faculty of business and accountancy, University of Malaya, Kuala Lumpur. His area of expertise includes destination marketing, Halal tourism, Islamic marketing.

Dr. Mohd Nazari Ismail is a professor at the Faculty of Business and Accounting, University of Malaya, Kuala Lumpur. He has written numerous articles in the field of tourism and authored four books.

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism