Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research.
The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.
Table of Contents
Introduction, Massimiano Bucchi and Brian Trench 1. Popular Science Books, Jon Turney 2. Science Journalism, Sharon Dunwoody 3. Science Museums and Science Centers, Bernard Schiele 4. Cinematic Science, David Kirby 5. Of Deficits, Deviations and Dialogues: Theories of Public Communication of Science, Massimiano Bucchi 6. Health Campaign Research, Robert Logan 7. Genetics and Genomics: The Ethics and Politics of Metaphorical Framing, Iina Hellsten and Brigitte Nehrlich 8. Survey Research and the Public Understanding of Science, Martin Bauer 9. Scientists as Public Experts, Hans Peter Peters 10. Public Relations in Science: Managing the Trust Portfolio, Rick Borchelt 11. Environmental Groups and other NGOs as Science Communicators, Steven Yearley 12. Public Participation and Dialogue, Edna Einsiedel 13. Internet: Turning Science Communication Inside-Out, Brian Trench 14. Risk, Science and Public Communication: Third-Order Thinking about Scientific Culture, Alan Irwin 15. Public Communication of Science and Technology in Developing Countries, Hesther du Plessis 16. Communicating the Social Sciences, Angela Cassidy 17. Evaluating Public Communication of Science and Technology, Federico Neresini and Giuseppe Pellegrini
Massimiano Bucchi is Professor of Sociology of Science at the University of Trento, Italy. He is author of several books including Science and the Media (Routledge, 1998) and Science in Society (Routledge, 2004), and is co-editor of Journalism, Science and Society Relations (with M. Bauer, Routledge, 2007).
Brian Trench is Senior Lecturer and former Head of the School of Communications, Dublin City University, Ireland. He researches models of science communication, public representations of science and emerging technologies in the knowledge society, and social uses of the internet. He is a member of the scientific committee of the international Public Communication of Science and Technology (PCST) network.
"This work provides a useful introduction to the study of research trends in the public communication of science and technology. It is particularly strong in showing the changes in this field, ranging from the ideas of popularization and a general understanding of science to an active, engaging dialogue between scientists and the broader society. With editors and contributors from various parts of the world, the book is particularly sensitive to international issues... Highly recommended." – Choice, March 2009