Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates.
Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes:
This bookequips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.
'This book makes an important contribution to hospitality management theory and practice, and is thereby of value to both academic programs and to industry practitioners. The book clearly encourages critical and analytical thinking and is therefore crucial in the development of reflective practioners.'
Prof Conrad Lashley, Emeritus Editor, Hospitality & Society
'This edition of the popular guide to Hospitality Business Development is very welcome for its lucid consideration of business growth and will appeal to both hospitality management students as well as aspiring managers. I particularly like the reader-friendly layout. The many examples used to illustrate major themes in the book, the review questions and additional reading recommendations are especially helpful.'
Prof Paul Lynch, Professor of Critical Hospitality and Tourism, UK
1. Introduction to Hospitality Business Development 2. Hospitality Business Model 3. Scope of the Hospitality Industry 4. The Hospitality Environment 5. Hospitality Business Positioning 6. Customer Value Proposition 7. Hospitality Business Plan 8. Business development Routes and Directions 9. Business Development Methods 10. New Product Development (NPD) 11. Hospitality Property Renovation 12. Conclusions