Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and:
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Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.
Part 1: Product Development / Environment 1. Why Product Development? 2. Hospitality Products Part 2: Hospitality Consumer and Product Relationship 3. Hospitality Product and Customer Part 3: Product Planning and Management 4. Product Planning and Funding 5. Product Success and Failure Part 4: Product Development Routes and Process 6. Competitive Advantage Through Product 7. Product Development and Growth 8. New Product Development / Innovation 9. Renovation as a Product Development Tool Part 5: Concluding Remarks Chapter 10. Conclusions and Further Thoughts
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