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Hospitality Revenue Management
Concepts and Practices



  • Available for pre-order. Item will ship after November 30, 2020
ISBN 9781771888882
November 30, 2020 Forthcoming by Apple Academic Press
470 Pages - 8 Color Illustrations

 
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Book Description

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field.

The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

 

Table of Contents

1. Introduction to Hotel Revenue Management

Carolyn Fredey and Roy Madhok

2. The Fundamentals of Pricing Hotel Guest Rooms

Carolyn Fredey and Raul Moronta

3. Evolving Hotel Segmentation

Roy Madhok and Theresa Doherty

4. Key Hotel Distribution Channels

Elyana Falk and Calvin Anderson

5. Competitive Analysis in Hotel Revenue Management

Theresa Doherty and Leslie Lew

6. Hotel Revenue Forecasting and Budgeting

Theresa Doherty and Carolyn Fredey

7. Performance Analysis in Hotel Revenue Management

Roy Madhok and Leslie Lew

8. Market Data for Hotel Revenue Management

Calvin Anderson, Elyana Falk, and Nicholas Catalfamo

9. Restaurant Revenue Management: Basic Concepts

Kristin V. Rohlfs

10. Restaurant Revenue Management: Advanced Demand Management Concepts

Kristin V. Rohlfs

11. Restaurant Revenue Management: Advanced Supply Management Concepts

Kristin V. Rohlfs

12. Function Space Optimization

Marianna Accomando and Bob Chamberlin

13. Cruise Revenue Management

Adam Snitzer

14. Total Revenue Management

Gabor Fenyves

15. Revenue Management: Hotel Owner’s Perspective

Jonathan Jaeger and Lambis Pahiyiannakis

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Editor(s)

Biography

Dr. Szende is the Programme Lead in Hospitality Management at Oxford Brookes Business School at Oxford Brookes University, UK.

Reviews

“This textbook . . . brilliantly combines, as the title indicates, both concepts and practices, making this a single-source resource for practitioners, faculty members, and students. He has identified, hounded, and, in some cases, harassed many leading experts in their respective subject areas to deliver their expertise in a manner that expands their reach far beyond their current roles. . . . Dr. Szende has recruited outstanding industry leaders as authors and gathered the information necessary to prepare and produce this exemplary textbook on the topic that will undoubtedly be utilized by students of all varieties in universities and companies throughout our great industry.

—From the Foreword by Barry A. N. Bloom, PhD, President and Chief Operating Officer, Xenia Hotels & Resorts, Inc.