1st Edition

Hospitality and Tourism 2015 Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)

    392 Pages
    by CRC Press

    Innovation and Best Practices in Hospitality and Tourism Research contains 71 accepted papers from the Hospitality and Tourism Conference (HTC 2015,  Melaka, Malaysia, 2-3 November, 2015). The book presents the “up-and-coming” paradigms and innovative practices within the hospitality and tourism industries, and covers the following topics:

    Management in Hospitality, Tourism, Foodservice and Gastronomy, Hospitality, Tourism and Foodservice Environment: Trends, New Concepts, and Developments, Education and Industry Linkages, Corporate Social Responsibility and Business Ethics in Hospitality and Tourism Industry, Economic / Social / Environmental / Cultural Impact of Tourism, Global Perspectives on Business, Hospitality and Tourism. Marketing Channels, Issues and Transformations in Hospitality and Tourism Industry, Information and Communication Technologies in Hospitality and Tourism Industry, Marketing Approaches/ Strategies in Hospitality and Tourism Industry, Consumer Behaviour in Hospitality and Tourism Industry, Human Resource Management in Hospitality and Tourism, Health and Wellness Tourism, Gastronomic Tourism, Sports Tourism, Islamic/Halal Tourism and Hospitality Management, Tourism Security and Safety, Tourism Development and Planning, Green Technology and Strategies in Hospitality and Tourism, Food Safety, Quality and Innovations, Research and Knowledge Transfer, International Tourism and Management of Crisis, Infrastructure, Development and Sustainability in Hospitality and Tourism Industry, Trends in Entrepreneurial Activity in Business and Hospitality, Trends in Accommodation, Food and Beverage, Transportation, Leisure and Events, and Hospitality Training and Development.

    The contributions on diverse topics present new ideas and information on the “stateof-the-art” research into hospitality and tourism. Innovation and Best Practices in Hospitality and Tourism Research will indeed be a useful reference for academics, postgraduate students as well as professionals involved in the fields of hospitality and tourism.

    Hospitality management

    Service failure recovery in the restaurant industry: A proposed methodology using experimental-based design
    M.H.A. Rashid, R. Hasanordin & F.S. Ahmad

    Students’ satisfaction towards the counter service quality at university accommodation in UiTM, Shah Alam, Malaysia
    K.H. Omar & Z. Mohi

    Queuing management: Installation of distractions towards customer satisfaction
    R.I.P. Raja Mustapha, M.Z.F. Ibrahim, N. Ghazali, A. Salim & Z. Ahmad

    Proactiveness approach towards independent restaurant performance
    N. Ghazali, R.I.P. Raja Mustapha, M.Z.F. Ibrahim, A. Salim & J.M. Saber

    Perceive quality, memorable experience and behavioral intentions: An examination of tourists in National Park
    M. Mahdzar, A. Shuib, M.A. Shamsul Herman & S. Ramachandran

    Student satisfaction towards Caffé Giunto
    A.A. Zainol, A.S. Kisun, S.N.I. Norashikin & Z. Mohi

    Value of services: The psychology of queuing satisfaction
    M.Z.F. Ibrahim, R.I.P. Raja Mustapha, N. Ghazali, A. Salim & M.R. Khairuddin

    The outcomes of minimum wage implementation in Langkawi hotels
    R. Ahmad, N. Zainol & H. Omar

    Effects of Perceived Supervisor Support (PSS) towards employees’ intention to leave a job
    H. Ghazali, N. Mohamad Nashuki & M. Othman

    Modelling Importance Performance Analysis (IPA) to improve service quality of luxury hotels
    M.T. Zamri, A. Jamin & N. Mohd Akhuan

    Work variables and work-family conflict: How does it affect the hotel managers in Malaysia?
    N. Sumarjan, I.M. Ghazali, M.F.S. Bakhtiar, S. Tarmudi & S.M. Radzi

    The influence of Entrepreneurial Orientation (EO) on restaurant business performance
    S.A. Talib & M.F. Shafie

    Emotional labor and job performance: A case study of receptionists in Carlton Holiday Hotel and Suite, Shah Alam, Selangor
    W.P. Yuan & I.M. Akhir

    The effect of physical environment on behavioral intentions through emotions: A case of five star beach resorts in Langkawi, Malaysia
    N.S. Ramlan & F.S.C. Abdullah

    The intention of Malay restaurant operators to adopt Mamak restaurant strategies
    R. Salleh, N.A.M.M. Rosdi, Z. Othman & S.M. Radzi

    A preliminary study of the relationship between Oneworld perceived value and passenger satisfaction
    N.H. Seliman, S.M. Radzi, N. Sumarjan & R.A. Aziz

    Hospitality & tourism marketing

    Internet marketing in promoting cross-border healthcare in Malaysia
    L.Y.Wong & N. Sulaiman

    Hotel loyalty program rewards and customers intention to enroll
    H. Nurhaizura, M.F.S. Bakhtiar &A.A. Azdel

    The influence of Islamic marketing mixes upon Shariah compliant hotel in Malaysia: From the managerial views
    N.A. Zuppri &A.M. Shahril

    Destination loyalty among international tourists: The effect of destination marketing
    P. Mihanyar, S.A. Rahman & N. Aminudin

    Profiling the effective marketing mix on purchase intention in Malay Spa
    A. Jamin, M.T. Zamri & N. Mohd Akhuan

    Exploring hotel loyalty program challenges in establishing loyalty: A case study of Malaysia city hotel
    J. Anuar, N. Sumarjan & S.M. Radzi

    Constructing a brand for rural tourism destination: Hard and soft factors attractions
    S.F. Adeyinka-Ojo &V. Nair

    Tourism management

    Challenges of seaweed community-based homestay programme in Sabah, Malaysian Borneo
    V. Kunjuraman, R. Hussin & S.M. Yasir

    Behavioural intention of tourists in conceptual age: ‘Four season of Middle East’
    P. Mihanyar, S.A. Rahman & N. Aminudin

    Responsible tourism: Do the practices contribute towards better life?
    M.D. Darson, M.F.Wahab, M.H. Zamri, A.K. Adanan Hasim & M.H. Hanafiah

    Exploring the Islamic and halal tourism definition
    Y.A. Aziz, A.A. Rahman, H. Hassan & S.H. Hamid

    An investigation of responsible tourist behaviours and travel experiences
    N.I.A. Karim, Z.A. Mukhtar, S.S.A. Hamid, M.D. Darson &A.K.M. Hasim

    Episodic Volunteering in event tourism: What makes episodic volunteers to bounce back?
    K.N. Ahmad &A. Marzuki

    Assessing level of accessibility for development of Malay traditional craftsmanship as an attraction in Melaka
    N.F. Abd Hamid, J. Jusoh & Z. Mohd Zain

    Syariah spa tourism in Malaysia: Some preliminary facets
    Z. Husain & S.A. Jamal

    Effectiveness of interpretation boards at historical sites in Melaka
    M.H.Y. Johari, N.R.Wan Mohamed & M.A. Jabar

    Sponsorship for sports events in Malaysia
    S. Tarmudi, M.H. Jeinie, M.F.S. Bakhtiar, S.A. Jamal, N. Othman & I.R. Razak

    Towards the conceptualization of a Slow Tourism Theory for a rural destination
    F.A. Mohamad Noor, V. Nair & P. Mura

    Comparative analysis of cost and benefits between international and domestic Community Based-Tourism in Malaysia
    J.A. Ahmad, A. Azmi, M.S. Anuar & Z. Mohd Ali Tan

    Medical tourism destination choice: A proposition and research agenda
    M.A. Hemdi, N.A. Hassan, N. Aminuddin &A. Adanan

    Revealing the domestic tourist shopping motivation on fashion product
    D. Suhartanto, N. Ruhadi & N.N. Triyuni

    An assessment of the relationship between screen tourism and viewers’ travel intention
    N. Sumarjan, M.N.I. Ismail &A.H.K. Nur Farihin

    Technology & innovation in hospitality & tourism

    Content analysis of Medical Tourism websites (MTwebs) in Malaysia
    L.Y.Wong & N. Sulaiman

    Restaurateurs’ responsiveness toward smart card’s usage in restaurants
    S. Zurena, M.S.M. Zahari & M.A. Hemdi

    Factors influencing online travel purchase among youth
    N. Mohd Akhuan, A. Jamin, M.T. Zamri, N.R.Wan Mohamed & N.I. Abd Karim

    Continuance intention of self-service check-in technology at KLIA2: The influence of technology readiness index and customer satisfaction
    S.A.S. Abdul Rahman & M.A. Hemdi

    Environmental management in hospitality & tourism

    Guest eco-friendly attitudes and response behavior towards green hotel in Malaysia
    N.A. Mohd Razali &A.M. Shahril

    Conceptualisation of green marketing mix in the hotel industry
    S. Punitha, Y.A. Aziz &A.A. Rahman

    Developing a model of green gastronomy values, intention and behavior of chefs
    A. Ismail &A. Zainal

    Knowledge on green practices and current green activities by homestay operators
    A.H.K. Nur Farihin

    Guest orientation towards green: The effect towards brand loyalty and future environmental behavior in five-star hotel segment
    M.N.H. Hassim & M.R. Jamaluddin

    Gastronomy & foodservice management

    Customer satisfaction as a benchmark for military foodservice performance in the basic recruit training center
    A. Nurhazwani, R. Mohammed Ruqaimi, S. Nazamid, G. Hazrina, J. Rosita & S. Abdullah

    Are understanding and the practices of Malay food terminologies among three Malay generations of culinarians the same?
    Z.M. Piah, M.S.M. Zahari, K.M. Abdullah & N.C. Deraman

    Assessing the integration dimensions as part of food acculturation process: An exploratory factor analysis approach
    N. Ishak, M.S.M. Zahari &A.D. Ramli

    Functional food consumption among consumers in Shah Alam
    M.M.I. Luqman &T.C. Chemah

    A causal relationship between adaptation on ethnics’ type of foods and formation of the common acceptable cuisine
    M.Z. Suhaimi, M.S.M. Zahari & M.A. Hemdi

    Food heritage from the food experts’ perspectives
    A.M. Ramli, M.S.M. Zahari, M.Z. Suhaimi & F. Faat

    A qualitative study on hand hygiene knowledge and practices among food handlers in selected kindergartens in Selangor
    M. Nor-Ainy, R. Nurul Ain, R. Sukor & M.A.R. Nor-Khaizura

    Food handler’s food safety knowledge and attitude and its effect on service quality of highway rest and service area
    H.S. Syamim &T.C. Chemah

    A case study on good hygiene practices in traditionally operating catering service:Warisan Baiduri Sdn. Bhd.
    R. Sukor, G. Balachandran, M.A.R. Nor-Khaizura & M. Nor-Ainy

    A case study on knowledge of hygiene among food handlers in Foodservice Complex, Universiti Putra Malaysia
    M.A.R. Nor-Khaizura, C.Y. Teoh, R. Sukor & M. Nor-Ainy

    Customers’ perception on Halal food quality towards their revisit intention in Chinese Muslim restaurant
    A. Arsat, M.S.Y. Kamaruddin, A.A. Azdel, N.H. Rejab & N.R.A.N. Ruhadi

    The potentiality of food as a tourism souvenir product
    N.F.S. Hazman-Wong & N. Sumarjan

    Relevant areas in hospitality & tourism

    Dimension of sports tourists’ orientation in the Malaysian context
    P.H. Khor, R. Radzliyana & K.C. Lim

    Preliminary study on teaching and learning practices in the Faculty of Hotel and Tourism Management
    N.H. CheAhmat, N. MdNor, N. Din, M.A. Razali, N. Zainol &A.H. Ahmad Ridzuan

    A conceptual understanding of dark tourism and thanatourism in Malaysia
    N.A. Ahmad, A.L.M. Rasdi, H.R. Hasbollah, N.H.M. Yasin, S.A. Abas, Z.M. Rani & K.N. Ahmad

    The moderating effects of individual tourists’ characteristics: An application of the extended SportWebsite Acceptance Model (SWAM) to tourism perspectives
    R. Radzliyana, P.H. Khor, A.A. Azlan & K.C. Lim

    Blended Learning: A view from hospitality students
    R. Salleh, N.M. Nor, S. Ariffin & N. Hashim

    Residents’ attitude towards socio-cultural benefits in Penarik, Terengganu
    F.H. Mohd Hasnan, N. Abdullah, N.L. Abdul Halid & N.I.A. Karim

    Urban host community perception towards tourism development: Melaka
    M.A. Jabar, N.R.W. Mohamed, M.H.Y. Johari & S.A. Jabar

    Exploring the awareness of local non-Muslim guest towards Syariah compliant: A case study in Grand BlueWave Shah Alam
    A. Ibrahim & S.A. Jamal

    Understanding career commitment among graduates in Malaysian tourism industry
    F.I. Anuar, I.N.M. Khazin &A. Yulia

    Border shopping activities, facilities and development in Padang Besar, Perlis
    A. Azmi, A. Ngelambong, J. Anuar & J. Lahap

    By-choice and by-chance: Assessing undergraduates hotel career commitment
    N.A. Ridzuan, M.S.M. Zahari, D.D. Dusi & S.N.A. Akbar

    An empirical study of medical tourists, tourists’ arrivals and MM2H participants in Malaysia
    T. Chuie-Hong & H. Sin-Ban


    Salamiah A. Jamal, Salleh Mohd Radzi, Norzuwana Sumarjan, C.T. Chik, Mohd Faeez Saiful Bakhtiar, all Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Malaysia.