How to Promote Your Web Site Effectively: 1st Edition (Paperback) book cover

How to Promote Your Web Site Effectively

1st Edition

By Mark Kerr

Routledge

87 pages

Purchasing Options:$ = USD
Paperback: 9780851424248
pub: 1999-06-01
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Description

Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.

Reviews

'This book really is excellent value for money, and a great primer on the subject of site promotion.' - Managing Information

'Highly commended for [its] clarity and depth of coverage.' - Library Association Record

Subject Categories

BISAC Subject Codes/Headings:
LAN025000
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
REF000000
REFERENCE / General