Web site promotion is an essential element of designing, launching and managing a web site. This guide explains the process of registering your site with leading search services, and shows you how smart design can maximise your positioning on the results lists. The development of an integrated site marketing strategy shows how using email, advertising, press releases and word of mouth can build your site's traffic levels.
'This book really is excellent value for money, and a great primer on the subject of site promotion.' - Managing Information
'Highly commended for [its] clarity and depth of coverage.' - Library Association Record