How to Succeed in Cyberspace: 1st Edition (Paperback) book cover

How to Succeed in Cyberspace

1st Edition

By Colin Haynes

Routledge

224 pages

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Paperback: 9780851423555
pub: 1995-12-01
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Hardback: 9781138439528
pub: 2017-11-06
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eBook (VitalSource) : 9781351227346
pub: 2018-01-17
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Description

This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.

Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.

Subject Categories

BISAC Subject Codes/Headings:
LAN025000
LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
REF000000
REFERENCE / General