Imagery and Text: A Dual Coding Theory of Reading and Writing (e-Book) book cover

Imagery and Text

A Dual Coding Theory of Reading and Writing

By Mark Sadoski, Mark Sadoski, Allan Paivio, Allan Paivio

© 2001 – Routledge

246 pages

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Hardback: 9780805834383
pub: 2000-12-01
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eBook (VitalSource) : 9781410605276
pub: 2012-11-12
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Imagery and Text: A Dual Coding Theory of Reading and Writing presents, for the first time, a unified theory of both reading and writing that derives from and is completely consistent with the Dual Coding Theory of cognition, one of the most influential and empirically sound theories of cognition ever developed. This is the first book to take a systematic theoretical approach to all of the central issues of literacy, including decoding, comprehension, and memory in reading; and planning, drafting, and reviewing in writing. Additionally, theoretical accounts are provided for such profound and elusive literacy concepts as meaning, engagement, inspiration, and persona. Dual Coding Theory is unique in theorizing how both verbal and nonverbal cognition are woven throughout all aspects of literacy.

An outstanding advancement in understanding literacy, Imagery and Text: A Dual Coding Theory of Reading and Writing:

* Explains the major aspects of both reading and writing from an empirically well-established cognitive theory that embraces both language and mental imagery, emphasizing the powerful role of nonlinguistic knowledge and mental imagery in literacy;

* Offers a human alternative to current computer-based theories of cognition and literacy derived from artificial intelligence, treating literacy as an essentially human activity that includes imagery and affect;

* Provides moment-by-moment accounts of both the reading process and the writing process and comparisons with other theories; and

* Presents an extensive review of educational research on the application of dual coding theory.


"…an important addition to the study of reading and writing theory. It is the first text to present a unified theory consistent with the Dual Coding Theory (DCT) of cognition….Imagery and Text offers readers a concise and useable text. This book is on the 'cutting-edge' and is recommended for graduate classes covering literacy theory, remedial reading, development of assessment strategies, and literacy education in general."

Journal of Adolescent & Adult Literacy

"…reading the book is a pleasure: It is short, well organized into eight coherent chapters, and well written….Imagery and Text belongs on your bookshelf if you are interested in the cognitive psychology of mental representations and its implications for the educational psychology of reading and writing."

APA Review of Books

"The strength of this book lays in its precision, accuracy and clarity…It is meticulously researched and logically structured-the treatment of memory and remembering in chapter five is particularly well structured. In writing this volume the authors have chosen to value knowledge that has derived from empirical research…Their focus on reading and writing points to the need for further research in areas such as the use of visual imagery by indigenous story tellers, individual differences in imagery ability including differences in subjects ability to manipulate or think with images, and classroom based research into the role of imagery in language and literacy development…Imagery and Text is a welcome addition to the field of education and psychology. It will, no doubt find a place as a set text for these courses."

Reading and Writing: An Interdisciplinary Journal

Table of Contents

Contents: Preface. Introduction: A Unified Theory of Literacy. Historical and Philosophical Background. Dual Coding in Literacy. Meaning and Comprehension. Memory and Remembering. The Reading Process. Written Composition. Educational Implications.

Subject Categories

BISAC Subject Codes/Headings:
EDUCATION / Teaching Methods & Materials / Reading & Phonics