The Communication Paradigm of the Third Media Age
Communication, like the atmosphere itself, is ubiquitous and essential for humans and with the development of new technologies, such as wireless internet, 3D printing and virtual reality, it has become almost impossible to live without it. In addition, means of communication have changed immeasurably.
This book proposes a new research paradigm that incorporates new features and factors of communication and a new theoretical framework named “immersive communication”. Pointing out that communication today has moved beyond the bi-directional, mass communication of "the second media age" to ubiquitous, immersive communication in "the third media age", the author discusses the definition, characteristics, information structure, and models of immersive communication using various examples including Fitbit, Apple, 4G and other technologies, while envisioning future applications of the immersive communication model.
Scholars and students of communication studies, especially those interested in the manifestations of the new media age, will all benefit from this book. It will also appeal to readers interested in new media and communication theories.
Qin Li is the Director of National Communication Strategy Research Center, an associate professor at Renmin University of China’s School of Journalism and Communication, and a Research Fellow at the China Journalism and Social Development Research Center. Her famous publications include Immersive Communication: Communication Paradigm of the Third Media Age (2013), Bing Media: the theory and practice of immersive communication (2019).