In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted
Setting the Stage. The Relationship-Based Enterprise. Customer Relationship Management (CRM) System. CRM Evaluation. CRM Selection. SAP CRM Solution. SAP CRM Implementation Project Cycle. SAP CRM and Enterprise Business Process Re-engineering. SAP CRM Applications. SAP CRM Enterprise Applications. SAP E-Business Applications. SAP CRM Application Environment. SAP Tools and Programming. Pre-Implementation Stage. Initiating the SAP Project. Implementation Stage. SAP ASAP Methodology. Post-Implementation Stage. Supporting and Enhancing SAP CRM. SAP CRM Implementation and Beyond. Valuing the Relationship-Based Enterprise. Beyond the Relationship-Based Enterprise.