268 pages | 9 B/W Illus.
This book presents a critical understanding of Indian business situated as an encounter between indigeneity and Western modernity by exploring notions and practices of responsibility. It brings the paradoxical nature of Indian businesses to the fore: though they have a rich history of philanthropic contributions to social causes, they have also been known for labour rights and human rights violations, environmental abuses, destruction of habitats, pollution and corruption. The book shows how Indian firms straddle these two starkly contrasting positions and the many blends in between to conform to global developments in the pursuit of corporate social responsibility (CSR). It also looks at the emergent field of critical studies and analysis of CSR, especially from the context of a developing country.
Part of the ‘Contemporary Themes in Business and Management’ series, this book will interest scholars of international business studies, management studies, economics, post-colonial management, organisational studies and corporate social responsibility, as well as businesses, corporates and practitioners.
"This book is essential reading for all CSR and critical management researchers. Through rich and fine-grained historical, legal and cultural analysis, Nimruji Jammulamadaka demonstrates the patchwork of modern notions and evolving customary practices that differentially constitutes ‘the messy borderland’ of responsible business in post-colonial India. This highly original work sets exciting new co-ordinates for future CSR scholarship."
Gavin Jack, Professor, Director of Research and Co-Deputy Head, Department of Management, Monash Business School, Australia
List of Figures. List of Tables. Foreword by Neelima Khaitan. Preface. Acknowledgement. 1. An Exploration Begins… 2. From Where Did We Come Here? 3. Where Are We Going? 4. Borderland: Regulating Responsible Behaviour 5. Experience of the Borderland: Large Business Practices 6. Partnering for Responsibility: Business Perspective 7. Facilitating Responsibility: NGO Perspective 8. Borderland’s Underbelly: Medium, Small and Micro Enterprise Practices 9. So What Do We Know and Whereto from Here References. Index
Business and management are shaped by both external and internal forces. The external forces are driven by the way society at large views the role of business and management in contributing to the social goals. The internal forces are driven by the changing nature of management thinking and research. These forces raise important recurring debates: should private corporates be left to their own devices or should there be monitoring and channelization of their activities? How intrusive should the state be in this respect? How to communicate more effectively within the organization and to the outside world? How to create new markets for basic survival as well as for completely new products?
This series will critically examine some of these themes and issues which have acquired urgency in the contemporary world. It will deal with currently relevant topics with the richness that they deserve and simultaneously eschew fashionable jargon to present lucid and rigorous studies with sound theoretical foundations. The individual volumes will be comprehensive and authoritative resources and will explore major debates from fresh perspectives on economics, management, international business, public policy, development studies and finance.