Industrial Products: A Guide to the International Marketing Economics Model, 1st Edition (Hardback) book cover

Industrial Products

A Guide to the International Marketing Economics Model, 1st Edition

By Erdener Kaynak, Hans Jansson

Routledge

248 pages

Purchasing Options:$ = USD
Paperback: 9781138972667
pub: 2017-08-02
SAVE ~$9.99
$49.95
$39.96
x
Hardback: 9781560244257
pub: 1994-04-19
SAVE ~$31.00
$155.00
$124.00
x
eBook (VitalSource) : 9780203058077
pub: 2012-11-12
from $24.98


FREE Standard Shipping!

Description

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

Table of Contents

Contents Foreword

  •  Preface
  •  The Marketing Economics Approach to Industrial Marketing in Less Industrialized Countries
  • Methodology
  • The Institutional Framework
  • Industrial Marketing Strategies
  •  Linkage Strategies
  • Competitive Strategies
  • Marketing to Projects
  • Implications for Industrial Marketing Management
  • References
  • Index

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
TEC016020
TECHNOLOGY & ENGINEERING / Industrial Design / Product