This practical manual is written in a clear, concise manner and addresses many unanswered questions about communication and the community. The book is special in that it focuses on the "hows" rather than the "whys." It reveals how to be a better communicator, how to explain technical information in lay terms, and how to find ways to reach out to the community. Industry Risk Communication Manual provides you ready access to current thinking and practice on environmental risk communication.
This manual will allow you to think through risk communication problems and plan risk communication strategies. It also will provide you with examples and instant experience from over 30 experts who have found themselves in similar situations. Developed by one of the leading programs on risk communication, this book provides easy-to-follow guidelines, checklists, and examples for plant managers, public information specialists, technical staff, executives, and managers who need to deal with the public regarding how their company's business relates to environmental risk issues.
Table of Contents
List of Interviewees
Managers' Questions About Risk Communication
Risk Communication Fundamentals
The Process of Risk Communication
Talking About the Numbers
Talking With the Media
Setting the Stage
Ten Ways to Avoid Communicating about Risk
Suggestions for Further Reading
Indices of Guidelines and Checklists