Industry and Firm Studies: 4th Edition (Paperback) book cover

Industry and Firm Studies

4th Edition

By Victor J. Tremblay, Carol Horton Tremblay

Routledge

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Paperback: 9780765617248
pub: 2007-02-15
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Hardback: 9780765617231
pub: 2007-02-15
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eBook (VitalSource) : 9781315703497
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Description

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
POL024000
POLITICAL SCIENCE / Public Policy / Economic Policy