Innovations of Kansei Engineering: 1st Edition (Paperback) book cover

Innovations of Kansei Engineering

1st Edition

By Mitsuo Nagamachi, Anitawati Mohd Lokman

CRC Press

140 pages | 58 B/W Illus.

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In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products.

Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering elucidates Kansei Engineering, a unique product development technology based on the customer’s feelings, wants, and needs. It defines the technology, its methods, and the developmental process related to designing a product. The book discusses how to:

  • Break down the design into separate elements
  • Interpret the Kansei of each element
  • Design the overall product

The text details how to construct the intelligent computer system to support new product development using the neural network model and fuzzy logic. It also addresses product quality control management and presents statistical methods of design. Using this innovative technique, you can turn your vision into a shape that can then be transformed into consumer goods that stand out.

Table of Contents

The Emergence of Kansei Engineering

Developing a Product That Is Valuable for Consumers

The Emergence of Kansei Engineering

What Is Kansei?

Kansei Is Something Comprehensive

Good Product Evokes Humans’ Kansei

Corresponding Development and Sales in Kansei

Kansei Engineering Case Study

Cars and Kansei Engineering

Brassieres and Kansei Engineering

Housing and Kansei Engineering

Kansei Engineering of Word Sound Image

Types of Kansei Engineering Technique

Kansei Engineering Type I

Kansei Engineering Type II

Kansei Engineering Type III

Kansei Engineering Procedures: Kansei Engineering Type II

Selecting Survey Target

Extracting Low-Level Kansei Words

Construction of Semantic Differential Scale (Part 1)

Primary Evaluation Experiment

Factor Analysis of Kansei Words

Extracting High-Level Kansei Words

Configuration of SD Scale (Part 2)

Secondary Evaluation Experiment

Preparation of Evaluation Samples

Extracting Item/Category

Statistical Analysis

Creation of Databases

Artificial Intelligence (AI) Prototyping

Establishing an AI System

Kansei Engineering Type II Application Cases



Entrance Door Kansei Engineering System

Kansei Engineering System for Car Interior

Hybrid Kansei Engineering

Forward Kansei Engineering and Backward Kansei Engineering

Hybrid Kansei Engineering

Backward Kansei Engineering with Template

Virtual Kansei Engineering: Kansei Engineering Type IV

What Is Virtual Reality?

Virtual Kansei Engineering

Custom Kitchen Kansei Engineering

The Evolution of Virtual Kansei Engineering

Kansei Quality Management

What Is Kansei Quality Management?

What Are the Aims of QC and TQC?

Kansei Quality Management Thinking

Kansei Quality Management Case Studies


About the Originator

About the Series

Systems Innovation Book Series

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
TECHNOLOGY & ENGINEERING / Industrial Health & Safety