310 pages | 19 B/W Illus.
Consumer co-operatives provide a different approach to organizing business through their ideals of member ownership and democratic practice. Every co-operative member has an equal vote regardless of his or her own personal capital investment. The co-operative movement can also be an important force in promoting development and self-sufficiency in poorer areas, particularly in non-industrialised countries.
This book explores in depth the fortunes of the Berkeley Consumer Co-operative, which became the largest consumer co-operative in the United States with 116,000 members in 1984 and viewed nationally as a leader in innovative retail practices and a champion of consumer rights. The Berkeley Consumer Co-operative is promoted by both supporters and opponents of the co-operative business model as a significant example of what can go wrong with the co-operatives.
This book will provide the first in depth analysis of the history of the Berkeley Co-operative using its substantial but little used archives and oral histories to explore what the Berkeley experience means for the co-operative business model. The specific chapters relating to Berkeley will be organised around particular themes to highlight the issues relating to the co-operative business model and the local context of Berkeley. The themes relate to developments in Berkeley and the Bay Area in terms of the economy, politics and the retail environment; the management of the Berkeley co-operative, looking at governance, financial management and strategic decisions; relationship of management with members and employees; and finally, the relationship of the Berkeley Co-operative with the community.
The core message of the book is that it is not inevitable that consumer co-operatives fail, but that the story of Berkeley story can provide insights that can strengthen the co-operative business model and minimise failures on the scale of Berkeley occurring in the future.
List of Abbreviations
List of Tables
List of Illustrations
1. Consumer Co-operatives: Theory and Practice
2. International Consumer Co-operative Movement Before 1993
3. Consumer Co-operatives in the US before 1993
4. The Origins and Early Years of the Berkeley Co-operative until 1947
5. Gaining a Foothold: 1947-1961
6. Politics and Expansion: 1962-1971
7. Instability and Final Expansion: 1972-1980
8. Chaos and Collapse: 1981-1993
Recent years have seen an explosion of research in business history. Business history is now seen variously as a key to understanding a vital aspect of the past, a source of parallels and insights into modern business practice, and a way of understanding the evolution of modern business practice. This series is not limited to any single approach, and explores a wide range of issues and industries.
Authors wishing to submit proposals for publication consideration in the Routledge International Studies in Business History series can contact series editors Jeffrey Fear ([email protected]) and Christina Lubinski ([email protected])