Innovative Solutions: What Designers Need to Know for Today's Emerging Markets, 1st Edition (e-Book) book cover

Innovative Solutions

What Designers Need to Know for Today's Emerging Markets, 1st Edition

Edited by Apala Lahiri Chavan, Girish V. Prabhu

CRC Press

260 pages

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Paperback: 9781138111776
pub: 2017-06-07
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Hardback: 9781439810491
pub: 2010-08-16
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eBook (VitalSource) : 9780429075322
pub: 2010-08-16
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Description

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma

Table of Contents

An Introduction to Emerging Markets. Key Themes of Working in Emerging Markets. Aspects of Innovation: Research and Technology. Usage Ecosystems: Dynamics of Emerging Markets. Understanding Users in Emerging Markets: What's Different? Case Studies. Interviews.

Subject Categories

BISAC Subject Codes/Headings:
TEC009000
TECHNOLOGY & ENGINEERING / Engineering (General)
TEC009070
TECHNOLOGY & ENGINEERING / Mechanical
TEC017000
TECHNOLOGY & ENGINEERING / Industrial Health & Safety