Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing ma
An Introduction to Emerging Markets. Key Themes of Working in Emerging Markets. Aspects of Innovation: Research and Technology. Usage Ecosystems: Dynamics of Emerging Markets. Understanding Users in Emerging Markets: What's Different? Case Studies. Interviews.