Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations, 1st Edition (e-Book) book cover

Intellectual Property Branding in the Developing World

A New Approach to Non-Technological Innovations, 1st Edition

By Tshimanga Kongolo

Routledge

136 pages

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pub: 2019-05-15
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Description

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

Table of Contents

1: General Introduction; 2: Chapter 1: Conceptual Framework; 3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; 4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; 5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; 6: Chapter 5: Branding Innovations in the Developing World; 7: Chapter 6: General Conclusion

About the Author

Tshimanga Kongolo has been with the World Intellectual Property Organization

(WIPO) Academy for almost 18 years. Prior to joining WIPO, he

taught IP at Osaka University, Osaka, Japan. He also spent seven months as a

Research Fellow (while being with Osaka University) at Max Planck Institute

for Foreign and International Patent, Copyright and Competition Law, Munich,

Germany, in 2000. His key areas of expertise involve international IP law; branding

and innovation; African IP systems; and global IP challenges, including traditional

knowledge and IP and public health. He has widely published books and

articles on those areas in peer-reviewed top international IP journals (see Google

Scholar).

About the Series

Routledge Research in Intellectual Property

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LAW000000
LAW / General
LAW014000
LAW / Commercial / General
LAW050000
LAW / Intellectual Property / General
LAW050010
LAW / Intellectual Property / Copyright
LAW050030
LAW / Intellectual Property / Trademark
LAW051000
LAW / International