Intellectual Property Branding in the Developing World identifies success stories in the area of intellectual property (IP) branding for non-technological innovations throughout the developing world. The author examines success stories in the developing world, analysing whether the branding of non-technological innovations is a good strategic tool for countries in the developing world to use.
This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also of relevance to researchers, academics, policymakers, and students in the fields of intellectual property law, commercial law, international law, and innovation.
1: General Introduction; 2: Chapter 1: Conceptual Framework; 3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; 4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; 5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; 6: Chapter 5: Branding Innovations in the Developing World; 7: Chapter 6: General Conclusion