© 2017 – Routledge
530 pages | 111 Color Illus.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets.
Traditional topics, like foreign exchange markets and global competition, are contrasted with emerging operations, like Chinese market intervention and Islamic finance, to provide students with an understanding of successful business strategy. Readers learn to develop and implement these strategies across cultures, and across economic, legal, and religious institutions, in order to cope with competitive players in the global landscape. Application-based chapters open with reading goals and conclude with case studies and discussion questions to encourage a practical understanding of strategy.
With in-depth analyses and recommended strategies, this edition provides students of international business with the skills they need for success on the global stage. A companion website features an instructor’s manual, test bank, PowerPoint slides, and useful links for instructors as well as practice quizzes, flashcards, and web resources for students.
"Parboteeah & Cullen do a great job of covering traditional international business topics, like the environment, institutions, and culture. They also cover all of the operational and organizational materials, so it is a complete book. The focus on emerging markets is particularly timely and important."
Len J. Treviño, Florida Atlantic University, USA
"In today's VUCA world , global firms are looking for employees who have a global view as well as special skills to manage unceratintiies accross world markets. This book strives to bridge the gap between domestic and global skill sets. It is an excellent resource for students, faculty, and corporates who want to learn about international business from an analytical, logical framework and knowledge point of view."
Prashant Salwan, Indian Institute of Management Indore, India
Part I: Introduction to International Business
1. Competing in the Global Marketplace
2. Strategy and the MNC
Part II: The Global Context of Multinational Competitive Strategy
3. Global and Regional Economic Integration: An Evolving Competitive Landscape
4. Global Trade and Foreign Direct Investment
5. Foreign Exchange Markets
6. Global Capital Markets
Part III: The Institutional and Cultural Context of Multinational Competitive Strategy
7. Culture and International Business
8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business
Part IV: Multinational Operational and Functional Strategies
9. Entry Strategies for MNCs
10. International Marketing and Supply-chain Management for MNCs
11. Financial Management for MNCs
12. Accounting for Multinational Operations
13. Organizational Structures for MNCs
14. International Human Resource Management
15. E-commerce and the MNC
Part V: Ethical Management in the International Context
16. Managing Ethical and Social Responsibility in an MNC
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