International Business-Society Management : Linking Corporate Responsibility and Globalization book cover
1st Edition

International Business-Society Management
Linking Corporate Responsibility and Globalization

ISBN 9780415342407
Published January 13, 2006 by Routledge
464 Pages 60 B/W Illustrations

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Book Description

In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society’s problems or part of their solution. This ground-breaking book treats issues, strategies and societal interaction in a homogenous manner and analyzes the nature of the international bargaining society as it has matured.

Discussing and contextualizing contemporary debates on international corporate social responsibility, globalization and the impact of reputation, this key text integrates them into a new and coherent framework: Societal Interface Management. Using this unique framework, it explores the interfaces between international corporations, governments and civil society representatives.

Analytic and revealing, the text applies the framework to in-depth studies of Nike, Shell, Triumph International, GlaxoSmithKline and ExxonMobil. It investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spills, food safety, patents on HIV/AIDS medication and labour rights that have resulted in a large number of disciplining activities. An accompanying website ( contains additional case studies, as well as issue dossiers on the challenges confronting international firms.

Drawing on a wealth of experience both in research and teaching, the authors have developed a text that integrates reputation, responsibility, ethics and accountability. Clearly constructed, it is a must-have book for all those studying or teaching business ethics, political economics, economic geography, public relations, and corporate social responsibility.

Table of Contents

 Part I: Rivalry in a Changing Society  Part II: International Corporate Responsibility  Part III: The International Bargaining Society in Action 

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Rob van Tulder is Professor of International Business Studies at the Rotterdam School of Management.

Alex van der Zwart is a Business Consultant specialising in Business-Society Management, Corporate Social Responsibility and Reputation issues.


'Corporate responsibility has gone global! In this timely assessment of the challenges of the 21st century global socio-political context for business, Van Tulder with Van der Zwart offer a broad and insightful analysis and rich case examples to show how societal interface management is the key to sustaining corporate reputation.' - Craig Smith, Senior Associate Dean, London Business School