With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Company.
Contents: Part 1: Globalization and the International Business Environment 1. Globalization and the Changing Business Environment 2. Regional Integration and Globalization 3. Governance Issues in an Integrating World Economy 4. Development and International Production Part 2: Enterprise Issues in the Global Economy 5. Multinationals - Conduits of Globalization 6. Globalizing Small and Medium-sized Enterprises: The Emergence of Micronationals 7. The Global Trading Environment within Product Markets 8. The Global Trading Environment within Service Markets 9. Global Competition Issues 10. Culture and Ethics Part 3: Challenges for the Global Resource Base 11. Labour Issues in the Global Economy 12. The International Monetary System 13. The Global Economy as an Information Economy 14. Greening International Business - Boon or Bust? 15. Energy - The Case of a Global and Globalizing Industry 16. International Business in a Changing World