1st Edition

International Case Studies in Event Management

Edited By Judith Mair, Gürhan Aktaş, Metin Kozak Copyright 2024
    256 Pages 26 B/W Illustrations
    by Routledge

    256 Pages 26 B/W Illustrations
    by Routledge

    This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.

    Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry.

    Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

    Case 1   Event Concepts for Place Activation

                  Insun Sunny SON

    Case 2   Place Planning with Placemaking Principles

                  Nicholas WISE

    Case 3   Outdoor Music Festivals and Environmental Sustainability: Initiatives and Practice

                  Ruth CRAGGS

    Case 4   Klein Karoo National Arts Festival: A Cultural Affair

                  Lizette OLIVIER

    Case 5   Stakeholders in Contention: LGBTQ+ Mardi Gras

                  Clifford LEWIS

    Case 6   We Don’t Want It Like That: Gaining Community Support for Event Hosting

                  Lakshi SENEVIRATHNA and Made Handijaya DEWANTARA

    Case 7   A Vegan Festival in a Non-Vegan Destination

                  Ebru Günlü KÜÇÜKALTAN

    Case 8   Pros and Cons of Diaspora Festivals

                  Ubaldino Sequeira COUTO 

    Case 9   Event, Place Activation and Sustainability 

                  Ruth TAYLOR and Kirsten HOLMES 

    Case 10 Putting the 5Ws into Context: Organising Course Live Events 

                  Ubaldino Sequeira COUTO 

    Case 11 A Diagnostic Framework for Entrepreneurial Change and Innovation in Events  

                  Richard SHIPWAY, Simon MOSEY and Chris SYMONS 

    Case 12 Preventing a Festival Fiasco: Preparing for the Unexpected   

                  Christine M. VAN WINKLE and Kiri SHAFTO  

    Case 13 Re-Designing a Fair Using the Six Thinking Hats Method    

                  Eylin AKTAŞ   

    Case 14 Improving the Festival Experience of Solo Attendees     

                  Bernadette QUINN and Maarit KINNUNEN    

    Case 15 How to Make Live Music Events Safer for Everyone?      

                  Maarit KINNUNEN and Antti HONKANEN

    Case 16 The Future of Events: How Artificial Intelligence Can Play a Role       

                  Judith MAIR and Jason BROWN 

    Case 17 The Best of Both Worlds: Hybrid Festivals and Inclusivity        

                  Enya MOORE and Bernadette QUINN  

    Case 18 Bidding for the World Tennis Championship         

                  Demet CEYLAN   

    Case 19 Bidding for Events Through Responding to Request for Proposals          

                  Richard J. BUNING    

    Case 20 Stand Layout in a Restricted Festival Space           

                  Gürhan AKTAŞ, N. Nida ÖZGEN and Işıl ÖZGEN    

    Case 21 Sponsorship or Selling Out? The Ethics of Event Sponsorship            

                  Judith MAIR    

    Case 22 We Made It! The Value of Volunteering for Festivals             

                  Mervi LUONILA and Sari KARTTUNEN     

    Case 23 The Show Must Go On, But How?             

                  Manuela GUERREIRO and Neil ORMEROD      

    Case 24 Cost-Benefit Analysis of Cultural Events            

                  Made Handijaya DEWANTARA and Lakshi SENEVIRATHNA

    Case 25 Staying Sane, Safe and Well in the Events Industry            

                  Raphaela STADLER, Trudie WALTERS and Allan JEPSON

    Case 26 Do You Think ICT Enhanced Performances are Really ‘Live’ Music?             

                  Adrian BOSSEY 

    Case 27 Engaging Dog Owners Through Wildlife Aversion Training: DogFest              

                Aaron TKACZYNSKI, Sharyn RUNDLE-THIELE and Megan FOSTER



    Judith Mair is an associate professor at the UQ Business School, University of Queensland, Australia. Judith’s work aims to understand and enhance the positive impacts of tourism and events on the communities and societies which host them. She is working on a number of projects in fields including mega-event legacies, the future of events, the links between events and social connectivity and the potential impacts of climate change on the events sector.

    Gürhan Aktaş is a professor at the Department of Tourism Management, Faculty of Business, Dokuz Eylul University, Türkiye. He holds a PhD in Tourism Marketing from Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, event management and tourism marketing. He has authored academic publications on marketing tourist destinations, visitor attractions and events, and is a co-editor of the International Case Studies in Tourism Series by Routledge.

    Metin Kozak holds a PhD in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles, conference papers and over 30 books. He has been involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a number of conference paper awards. His research interests entail marketing and consumer behaviour in an interdisciplinary context. He is currently affiliated with Faculty of Communication at Kadir Has University, Istanbul, Türkiye.