International Operations Management: Lessons in Global Business uses a fascinating selection of case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions. Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations. Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation. With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.
'With the rapid globalization of trade and business, managers are increasingly faced with the challenges to manage operations across national boundaries. Drawing on the rich experience and profound expertise of a group of talented scholars in the field, International Operations Management is a timely reference that will help managers of international operations to grapple with and address the related issues.' T. C. E. Cheng, Chair Professor of Management, The Hong Kong Polytechnic University