Introduction to Interactive Digital Media: Concept and Practice, 1st Edition (e-Book) book cover

Introduction to Interactive Digital Media

Concept and Practice, 1st Edition

By Julia V. Griffey


194 pages | 112 Color Illus. | 4 B/W Illus.

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Paperback: 9780367148638
pub: 2020-03-16
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Hardback: 9780367148621
pub: 2020-03-16
Available for pre-order. Item will ship after 16th March 2020
eBook (VitalSource) : 9780429053658
pub: 2019-12-12
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This book offers a clearly written and engaging introduction to the basics of interactive digital media.

As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout.The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.

Additional features of this book include:

  • An overview of the history, evolution and impact of interactive media;
  • A spotlight on the development process and contributing team members;
  • Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);
  • An introduction to coding languages for interactive media; and
  • A guide to usability in interactive media.

Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

Table of Contents


Why Learn About Interactive Digital Media?

How this Book is Organized


1. What is Interactive Digital Media?


What Makes Interactive Digital Media Different from Other Forms of Media?

Forms of Interactive Digital Media

Developing Interactive Digital Media

Essential Skills for the Interactive Digital Media Developer

The Impact of Interactive Digital Media

Career Opportunities in Interactive Digital Media

Practitioner Interview—Heidi McDonald

Discussion Questions


2. History of Interactive Digital Media


Origins of the Computer

Evolution of the Computer

The Computer Gets Personal

The Graphical User Interface

Video Games

The Birth of the Internet

Growth of the Internet

The Birth of the World Wide Web


Web 2.0

Interactive Digital Media in the 2010s and Beyond

Practitioner Interview—Elizabeth (Jake) Feinler

Discussion Questions

3. The Interactive Digital Media Development Process and Team


Team Members

Pitching the Project

The Development Process

Practitioner Interview—Tim Frick

Discussion Questions

4. Fundamental Components of Interactive Digital Media


Analog vs. Digital Media

Bits and Bytes

File Formats

Analog to Digital

The Pros of Digital Media


Description vs. Command-Based Encoding of Media

Color on the Screen

Practitioner Interview—Chris Cox

Discussion Questions

5. Media Content



Pixel-based Images

Vector-based Images

2D Animation

3D Graphics and Animation


Video in Interactive Digital Media


Practitioner Interview—Ana Monte

Discussion Questions


6. Aesthetics in Interactive Digital Media




Layout Principles

Practitioner Interview—Brian Lucid

Discussion Questions


7. Authoring Interactive Digital Media


Multimedia Authoring

Making Video Games: Casual and Console

Building Apps

Building Interactive Media for Performance and Public Spaces

Building Websites

Practitioner Interview—Jans Carton

Discussion Questions


8. Usability


Why Good Usability is Important

Achieving Good Usability in Every Phase

Guidelines for Good Usability

Guidelines for Fun

Usability and Play Testing

Practitioner Interview—Julie Gaieski

Discussion Questions



About the Author

Julia Griffey, M.A., M.F.A., is a creative technologist, entrepreneur and associate professor of interactive digital media at Webster University in St. Louis, MO. At Webster, she teaches a variety of courses within the realm of interactive media design/development and its intersection with marketing, promotion and online business. When not teaching, Griffey builds apps and websites and runs her own creative online businesses.

Subject Categories

BISAC Subject Codes/Headings:
ART / Film & Video
COMPUTERS / Digital Media / General
DESIGN / Graphic Arts / General
PERFORMING ARTS / Film & Video / General