242 pages | 50 B/W Illus.
Introduction to Media Distribution offers a clear, direct and comprehensive overview of the entire film, television and new media distribution business, valuable to both students and professionals. In this book, author Scott Kirkpatrick draws from over a decade of personal experience in the distribution arena to explore what fuels the distribution process, and explains in real-world terms how the business works from beginning to end—not merely what happens to a film or television series after a distributor acquires it, but how distributors develop, pre-sell and broker deals on content before it even exists. Kirkpatrick covers deal structures, release strategies, acquisition approaches, rights sales, international co-productions, tax credits, audience research, global regulatory boards, and even ‘behind closed doors’ monetization practices.
The book offers:
An accompanying eResource offers template contracts, sample agreements, and further resources for download.
"A real development ‘Bible.’ An entertaining and extremely informative read that provides a practical insider’s perspective of the entertainment industry. It will appeal to both entertainment business and creative hopefuls as well as seasoned professionals."
—Amy Sauertieg, M.A., Lecturer in Communications, Penn State University, USA
"Too many of those studying to enter the film and TV industries with ambitions to express themselves creatively—as writers or directors—fail to appreciate the complexity and significance of the content acquisition and distribution business and how much influence is exerted through this buyer’s market. For them, Kirkpatrick’s book should be mandatory reading."
—Stephen Gordon, Program Leader, BSc (Hons) Film Production Technology, Birmingham City University, UK
"Understanding the principles behind the distribution of film and TV within the industry is crucial in preparing our own content for the world. Scott's book breaks down this complex business and makes it both simple, and relevant to producers like ourselves. A must-have for any content producer."
—Noah and Brigham Sunday, Co-Founders of StoryBox Studios
"The Pulitzer Prize-winner E.O. Wilson once wrote, ‘We are drowning in information while starving for wisdom.’ The same could be said for filmmakers who are ‘drowning in the production of content while starving for answers on how to distribute their content effectively.’ Kirkpatrick’s book provides this much-needed wisdom."
—Scott McMahon, Founder of Film Trooper Podcast; Author of How to Make and Sell Your Film Online and Survive the Hollywood Implosion While Doing It
"Media distribution is the piece of the puzzle that separates Hollywood players from Hollywood wannabes. I am in awe of Scott Kirkpatrick's deep understanding of the content market and his ability to snap it all into place."
—John Ott, makingthemovie.com
"Many filmmakers mistakenly rush to market without having a solid plan for distribution. This book provides the necessary foundation for how distribution works, so you can avoid common pitfalls and improve the chances for ROI. It is a recommended read for any filmmaker who wants to ‘level up’ their career."
—Jason Brubaker, Film Distribution Executive, Founder of Filmmaking Stuff
Chapter One – The Principles of Media Distribution
Chapter Two – Developing and Distributing Media Content Before it Exists
Chapter Three – The Acquisition of Finished Content
Chapter Four – Negotiating and Brokering Content Distribution Deals
Chapter Five – Windowing Rights and Strategizing Releases
Chapter Six – Global Media Distribution
Chapter Seven – Marketing, Metrics and Audience Cultivation
Chapter Eight – Accounting Practices, Monetization and Business Structures
Chapter Nine – Practical Approaches for Kick-Starting Your Career