Introduction to the Music Industry: An Entrepreneurial Approach, Second Editionis an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry.
This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry.
"Professor Radbill’s unique entrepreneurial approach to understanding the ever-changing world of the music business is a must-read textbook for emerging professionals. With enlightened examples, hands-on research suggestions, and discussion prompts, this textbook will bring a classroom to life. Students will enjoy the engaging stories and will relish the opportunities afforded through this innovative approach!"
— Timothy Channell, Associate Professor and Director of Music Business, Radford University
"Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition, is a comprehensive and engaging text ideal for today's entrepreneurial music industry students. The website, supporting materials, and learning activities are suited to all student learning styles; instructors will find it foundational and adaptable."
—Mary Anne Nelson, Music Industry Program Director, The College of Saint Rose
"For emerging music professionals wanting to set the world on fire, here's your essential entrepreneurial guide to the global music industry. Loaded with inspiring profiles crossing all genres, the book provides readers with the foundation needed to prosper in today’s music careers."
—Angela Myles Beeching, author of Beyond Talent: Creating a Successful Career in Music
Part I. Music Creation and Globalization 1. A Global Industry In Search of Entrepreneurs 2. How Music Is Created and Brought to the Marketplace Part II. Contacts and Contracts 3. Who Owns It and Why Does It Matter? Spotlight on Copyright 4. Performing the Music: Rights and Royalties 5. Monetizing Emotions: Branding, Music Publishing, and Sponsorships Part III. Artists and Their Publics 6. I'm My Own Record Label: Recorded Music Today 7. On the Road: Touring and Merchandising 8. The Artist's Professional Team: Managers, Agents, and Attorneys Part IV. Artist as Entrepreneur 9. Case Study: Astral Artists 10. Case Study: Pickathon Music Festival Chapter 11. Guide to Starting a Business Appendix: History of International Copyright and Trade Agreements