Involving the Audience: A Rhetoric Perspective on Using Social Media to Improve Websites, 1st Edition (Paperback) book cover

Involving the Audience

A Rhetoric Perspective on Using Social Media to Improve Websites, 1st Edition

By Lee Ann Kastman Breuch


200 pages

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Paperback: 9780815384540
pub: 2018-09-04
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Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.

Table of Contents

  1. The Social Web Imperative
  2. Rheorical Roots of Audience Involvement
  3. Social Web Usability Research Method(s)
  4. Failure and Fallout/Response and Recovery
  5. Trouble with Search/Managing Change
  6. Audience Involved/Audience Initiated
  7. Methodological Appendix

About the Author

Lee-Ann Kastman Breuch, Ph.D., is an Associate Professor in the Department of Writing Studies at the University of Minnesota, where she is department chair. Her research investigates rhetoric and digital writing in a variety of settings such as classrooms, professional organizations, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breuch is a graduate faculty member in the Rhetoric and Scientific and Technical Communication Program and the Human Factors and Ergonomics program at University of Minnesota.

About the Series

ATTW Series in Technical and Professional Communication

The ATTW Series in Technical and Professional Communication publishes interesting and useful work in a wide range of topics related to technical and professional communication (TPC), including but not limited to the following: assessment of TPC programs, content management systems, globalization of TPC, human-computer interaction, intercultural communication, health-care and medical communication, pedagogy of TPC, publication management, risk and crisis communication, service learning in TPC, technical and professional editing, translation of TPC, usability/user-experience and accessibility studies, visual communication, and web design and development.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies