Kansei/Affective Engineering: 1st Edition (Paperback) book cover

Kansei/Affective Engineering

1st Edition

Edited by Mitsuo Nagamachi

CRC Press

334 pages | 155 B/W Illus.

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pub: 2010-09-17
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A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

Table of Contents

Kansei/Affective Engineering and History of Kansei/Affective Engineering in the World, M. Nagamachi

Methods of Kansei/Affective Engineering and Specific Cases of Kansei Products, M. Nagamachi

Psychological Methods of Kansei Engineering, S. Ishihara

Psychophysiological Methods, K. Ishihara

Statistical Analysis for Kansei/Affective Engineering, M. Nagamachi

Soft Computing System for Kansei/Affective Engineering, Y. Matsubara

Rough Set Theory and Kansei/Affective Engineering, T. Nishino

Kansei/Affective Engineering and Web Design, A.M. Lokman

Kansei/Affective Engineering for the European Fast-Moving Consumer Goods Industry, C. Barnes, T. Childs, and S. Lillford

Kansei/Affective Engineering Applied to Triggers in Powered Hand Tools, E. Ayas, J. Eklund, and S. Ishihara

Kansei, Quality, and Quality Function Deployment, Ricardo Hirata Okamoto


About the Editor

Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.

About the Series

Systems Innovation Book Series

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Subject Categories

BISAC Subject Codes/Headings:
TECHNOLOGY & ENGINEERING / Industrial Engineering
TECHNOLOGY & ENGINEERING / Industrial Health & Safety